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Ep 672 ยท 55 min ยท Mon 12 Oct

The Friendship Index. How Daily Blooms Turns One Order Into Three

Courtney Ray Daily Blooms

Courtney Ray built Daily Blooms to avoid the storefront that made traditional floristry so hard. Twelve years and a national business later, she's opening her first store.

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Free download Episode cheat sheet ยท Ep 628

The numbers come before the brief

EP628 cheat sheet: the numbers come before the brief

Jess Hatzis has built more than a billion dollars of consumer brands, starting with frank body on $10,000. Eight pages on the two months in a spreadsheet before anyone writes a brief.

  • The three-step order she runs every rebuild in
  • Why age-based personas are broken, and what replaces them
  • The influencer maths: an event costs a tenth of the deals

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Annabel on paying affiliate partners fairly. Annabel on paying affiliate partners fairly. Affiliate is still last click, so upper-funnel partners get under-recognised. Her fix: higher commissions to cover the leakage. Big effort partners get a guaranteed fee on top.
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Annabel on paying affiliate partners fairly.
Add To Cart 21 hours ago
Annabel on paying affiliate partners fairly. Affiliate is still last click, so upper-funnel partners get under-recognised. Her fix: higher commissions to cover the leakage. Big effort partners get a guaranteed fee on top. 1:00 Annabel on paying affiliate partners fairly.

Annabel on paying affiliate partners fairly.

A cross-sell that works vs one that annoys: is it actually useful? Sylvie Wilson on lifting AOV: Add a top, show the matching bottoms. Swim brands nail this, add the bikini top and the bottoms appear. Build the whole outfit in two taps. One-tick gift wrap works too. Don't think about what you want to sell. Think about what adds value. The AOV follows. 0:56 A cross-sell that works vs one that annoys: is it actually useful?

A cross-sell that works vs one that annoys: is it actually useful?

Elysia Krstevski swapped a bad website for a better-looking one. Conversion dropped. Nobody reads anymore. "Better looking" and "better converting" aren't the same thing. 0:48 Elysia Krstevski swapped a bad website for a better-looking one. Conversion dropped.

Elysia Krstevski swapped a bad website for a better-looking one. Conversion dropped.

A box of tile samples turned up on Nathan Bush's kitchen bench. Nobody ran an ad. It sat there until he asked about it, and that's how he found TileCloud. That's product seeding, and most brands judge it on the wrong number. In this Playbook, Nathan explains how to turn product seeding into word of mouth, and how to measure it so you don't kill something that's working. He covers choosing people by the moment your product is built for rather than follower count, why a sample doesn't have to be free, and picking one specific number before you send anything. Featuring clips from Taryn Williams (#gifted), Jaryd Terkelsen (Before You Speak), Drew Mansur (TileCloud) and Lauren French (Motto Fashions). Brands and tools mentioned: #gifted, Before You Speak, TileCloud, Motto Fashions, Meta This episode is brought to you with thanks to our partners: ๐Ÿ›๏ธ Shopify โ†’ https://www.shopify.com/au ๐Ÿ“ง Klaviyo โ†’ https://www.klaviyo.com/au/ ๐ŸŽง Full episode with Taryn Williams โ†’ https://addtocart.com.au/add-to-cart/influencer-gifting-done-right-dont-send-them-tea-send-them-the-tea-set-658-2/ ๐Ÿ‘ค Nathan Bush โ†’ https://au.linkedin.com/in/nathbush ๐ŸŽ™๏ธ Want to be a guest or sponsor on Add To Cart? โ†’ https://www.addtocart.com.au/contact ๐Ÿ“ฉ Sign up for the free Add To Cart newsletter โ†’ https://newsletter.addtocart.com.au/subscribe ๐Ÿ’ฌ Join the Add To Cart Community โ†’ https://community.addtocart.com.au/feed 16:57 How to Turn Product Seeding Into Word of Mouth | #671

How to Turn Product Seeding Into Word of Mouth | #671

Playbook ยท Ep 671 ยท Fri 9 Oct ยท 17 min

How to Turn Product Seeding Into Word of Mouth

Product seeding gets judged on social posts and cut when coverage is thin. But the real return is trial and word of mouth that never shows up in a post.

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Nathan Bush
Your host

Nathan Bush

I've run ecommerce inside a big retailer, advised the brands you buy from, and interviewed more than 600 operators about what actually worked.

The show is the conversation I wanted when I was in the job and couldn't find anyone to ask.

Super Retail Group ยท Board member, Birdsnest ยท Chair, Thread Together tech advisory board

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