Add To Cart. Australia's ecommerce podcast.

At least 3 in 20 people will leak at some point. It's more normal than you think.

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After more than a decade on Magento, Forever New moved four markets onto Shopify in nine months, on time and on budget. The rule from day one: build as little as possible.

In this exclusive, Forever New CIO Robert Lupone and Convert Digital founder Andrew Waite explain how they did it. They cover why the brief was about protecting the customer experience rather than a feature list, using Shopify out of the box wherever possible, the integration work behind real-time store stock, rolling out New Zealand, the UK, Canada and Australia a week apart, how Claude cut integration build time by 70 to 80%, and what’s next for AI-powered personalisation.

Brands and tools mentioned: Forever New, Ever New, Convert Digital, Shopify, Shopify Markets, Magento, Loop Returns, Checkout Components, Elevar, Fredhopper, Emarsys, Databricks, Claude, Lovisa, Apparel Group, Nordstrom, Bloomingdale’s

This episode is brought to you by Convert Digital:
🛠️ Convert Digital → https://www.convertdigital.com.au/

Connect with us on LinkedIn:
👤 Robert Lupone → https://www.linkedin.com/in/robert-lupone-4a59954a/
👤 Andrew Waite → https://www.linkedin.com/in/waiteandrew/
👤 Nathan Bush → https://au.linkedin.com/in/nathbush
👗 Shop the new Forever New site → https://www.forevernew.com.au/
🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact
📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/subscribe
💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed

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Most shoppers won’t hand every purchase to an AI agent. Some things they’ll happily let a bot buy. Others they want to think about.

In this clip, Mark Mansour, former Managing Director of Woolworths MarketPlus, splits shopping into utility and discovery. Utility is the commoditised stuff you buy often, like an umbrella. Shoppers want one click and they’ll happily let a machine handle it. Discovery is the TV or the gift for your partner. People want to be inspired and educated, and to see reviews and how others use the product. Mark’s view is that machines will still help with discovery by offering options. The final decision lands back with the shopper. He also asks whether price changes the mindset. You probably aren’t checking every spec on a $3 item, but you are at $3,000. Nathan points to Amazon Prime as a utility purchase people already make in seconds.

Featuring Mark Mansour and Nathan Bush.

Brands and tools mentioned: Woolworths, Amazon Prime, Shopify, Magento

This episode is brought to you with thanks to our partners:
🛍️ Shopify → https://www.shopify.com/au
📧 Klaviyo → https://www.klaviyo.com/au/

👤 Mark Mansour → https://www.linkedin.com/in/markadammansour/
👤 Nathan Bush → https://au.linkedin.com/in/nathbush
✍️ Read Mark in Passing → https://markinpassing.substack.com/
🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact
📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/subscribe
💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed

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Before starting his business, he listed every way he could fail.

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