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Ep 674 Β· 63 min Β· Mon 19 Oct

Category of One. How Craft Club Grew by Going Where No One Else Is

Nakisah Williams Craft Club

Nakisah Williams' first embroidery attempt was so bad she hid it in a drawer. Now every Craft Club kit is built to be fail-proof.

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Gift with purchase isn't just an AOV play. Sylvie Wilson has the conversion data. Gift with purchase isn't just an AOV play. Sylvie Wilson has the conversion data. Across thousands of carts over a year: carts with an active gift offer converted 23.7% higher. Why? Urgency. Scarcity. Limited-time value. It pushes people to buy now, not risk it being gone later. And set the threshold above your AOV and it lifts order value too. One mechanic. Two wins.
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Gift with purchase isn't just an AOV play. Sylvie Wilson has the conversion data.
Add To Cart 6 hours ago
Gift with purchase isn't just an AOV play. Sylvie Wilson has the conversion data. Across thousands of carts over a year: carts with an active gift offer converted 23.7% higher. Why? Urgency. Scarcity. Limited-time value. It pushes people to buy now, not risk it being gone later. And set the threshold above your AOV and it lifts order value too. One mechanic. Two wins. 0:51 Gift with purchase isn't just an AOV play. Sylvie Wilson has the conversion data.

Gift with purchase isn't just an AOV play. Sylvie Wilson has the conversion data.

Most of Conni’s customers wish they never had to buy its products. By the time they do, they probably needed them four weeks ago. You can’t market desire to that customer. In this Playbook, Nathan Bush explains how to market awkward products so you’re the brand people trust when the need arrives. He covers designing for the moment someone starts searching, using the plain words your customers actually use, and planning for ad platforms that will flag you. Featuring clips from Norm Douglas (Conni), Lucy Wark (Normal), Alice Williams (Ovira) and Chloe De Winter (NALA). Brands and tools mentioned: Conni, Normal, Ovira, NALA, Google, Meta, Instagram, ChatGPT This episode is brought to you with thanks to our partners: πŸ›οΈ Shopify β†’ https://www.shopify.com/au πŸ“§ Klaviyo β†’ https://www.klaviyo.com/au/ 🎧 Full episode with Norm Douglas β†’ https://addtocart.buzzsprout.com/2521371/episodes/19774636-passionate-about-pee-and-poo-norm-douglas-sells-what-people-wish-they-didn-t-have-to-buy-662 πŸ‘€ Nathan Bush β†’ https://au.linkedin.com/in/nathbush πŸŽ™οΈ Want to be a guest or sponsor on Add To Cart? β†’ https://www.addtocart.com.au/contact πŸ“© Sign up for the free Add To Cart newsletter β†’ https://newsletter.addtocart.com.au/subscribe πŸ’¬ Join the Add To Cart Community β†’ https://community.addtocart.com.au/feed 16:42 How to Market Awkward Products | #675

How to Market Awkward Products | #675

Annabel's message: understand affiliate so you don't get ripped off. Too many brands lose money fast focusing on the wrong things. More good experiences, more growth for everyone. 0:41 Annabel's message: understand affiliate so you don't get ripped off.

Annabel's message: understand affiliate so you don't get ripped off.

Next year LSKD turns 25. Almost nobody knows where it started. Locke Fitzpatrick: it began in 2002 as Loose Kid Industries. Motocross stickers, hats, tees. 24 years later: functional fitness, wholesale to ecom, 35 stores in five years. Now they ask if they're growing the RIGHT way. Last 12 months: 28% growth. 0:57 Next year LSKD turns 25. Almost nobody knows where it started.

Next year LSKD turns 25. Almost nobody knows where it started.

Playbook Β· Ep 675 Β· Fri 23 Oct Β· 17 min

How to Market Awkward Products

When your customers wish they never needed your product, you can't market desire. The job is to be easy to find and easy to trust when the need arrives, and to talk about it plainly.

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Nathan Bush
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Nathan Bush

I've run ecommerce inside a big retailer, advised the brands you buy from, and interviewed more than 600 operators about what actually worked.

The show is the conversation I wanted when I was in the job and couldn't find anyone to ask.

Super Retail Group Β· Board member, Birdsnest Β· Chair, Thread Together tech advisory board

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