Your biggest email earner? Probably a flow you forgot you built.

Split your revenue. Campaigns vs flows. Most teams never check.

When they do: old automations out-earning a whole week of campaigns.

Don't build more. Make your best earners work harder.

Small tweak = thousands of sends.

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SMS is expensive. Push notifications are free.
Dom Moretti on why Tiger Mist pushes the app.
Every customer on the app = one you can reach for free. SMS costs a fortune.
The app isn't vanity. It's a cheaper channel to your best customers.
Now they've added AI flows in Tapcart that write the messages in your tone.

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What is The Lad Collective, and why is one of its founders moving his whole life to Austin, Texas? In this clip, Mark Broadhead, Head of Creative and Growth, tells the origin story: it all started with a bed sheet with four corner straps that made making the bed easy, born from the grim stat that one in five Australian men change their sheets only three times a year. Heavy early PR let the brand go wild, and it's since expanded into a much bigger range.

Then Mark gets into the US play. After a couple of years selling into the States from Australia, the lesson from every bigger brand they spoke to was the same: you can't really crack a market you don't live in. So co-founder Ed Overton is moving straight to Austin post-honeymoon to run it on the ground. Mark explains why they chose Austin over San Diego or California, the tax and business incentives, and a booming ecommerce scene where you bump into founders at breakfast (and occasionally jog past Lex Fridman or catch Joe Rogan at a comedy show).

From Add To Cart with Mark Broadhead, Head of Creative and Growth at The Lad Collective.

Brands and tools mentioned: The Lad Collective

Connect with us on LinkedIn:
👤 Mark Broadhead → https://au.linkedin.com/in/mark-broadhead-3a397b1a1/
👤 Nathan Bush → https://au.linkedin.com/in/nathbush

New episode out now on https://addtocart.com.au!🎙️

📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/subscribe
💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed

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The business doesn't stop while you rebuild it.
So Craig Mildenhall split the team in two.
One crew builds Shopify. One crew keeps Kathmandu running.
That split made a 4-month migration possible.
Build crew stayed ruthless on MVP. Core pages first, everything else later.
Don't ask the same people to fly the plane AND build it.

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