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Ep 672 · 55 min · Mon 12 Oct

The Friendship Index. How Daily Blooms Turns One Order Into Three

Courtney Ray Daily Blooms

Courtney Ray built Daily Blooms to avoid the storefront that made traditional floristry so hard. Twelve years and a national business later, she's opening her first store.

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Rob Ward on AI: the tech is ahead of how people use it. That gap is the opportunity. Rob Ward on AI: the tech is ahead of how people use it. That gap is the opportunity. For most people, AI is still a chatbot. Paste in, copy out. It doesn't go and do the work. That lag is the point. Move early and there's alpha. The edge isn't having AI. It's using it further than everyone still copy-pasting.
Add To Cart channel avatar Add To Cart 285
Rob Ward on AI: the tech is ahead of how people use it. That gap is the opportunity.
Add To Cart 22 hours ago
Rob Ward on AI: the tech is ahead of how people use it. That gap is the opportunity. For most people, AI is still a chatbot. Paste in, copy out. It doesn't go and do the work. That lag is the point. Move early and there's alpha. The edge isn't having AI. It's using it further than everyone still copy-pasting. 0:38 Rob Ward on AI: the tech is ahead of how people use it. That gap is the opportunity.

Rob Ward on AI: the tech is ahead of how people use it. That gap is the opportunity.

"It's not just what happened. It's what should we do next." Anthony DelPizzo on what brands now ask Triple Whale. Not dashboards. The next move, and the ability to act on it in the same system. The future isn't another dashboard telling you the past. It's decide and act in one place. 0:50 "It's not just what happened. It's what should we do next."

"It's not just what happened. It's what should we do next."

A lot of brands don't track how ChatGPT talks about them. Do you? 0:48 A lot of brands don't track how ChatGPT talks about them. Do you?

A lot of brands don't track how ChatGPT talks about them. Do you?

Three different reasons drive Seed & Sprout's customers. Sustainability. Aesthetics, because sustainable products aren't always beautiful. And a growing third: health, avoiding plastic for your body, not just the planet. One narrow customer definition is risky. Three reasons to buy means three ways in. 0:45 Three different reasons drive Seed & Sprout's customers.

Three different reasons drive Seed & Sprout's customers.

Playbook · Ep 673 · Fri 16 Oct · 17 min

How to Brief AI So It Doesn’t Make Slop

When an AI ad tool disappoints you, it's rarely the model. It's that you gave it no context about your brand and no way to change one element without breaking the rest.

Play the playbook
Nathan Bush
Your host

Nathan Bush

I've run ecommerce inside a big retailer, advised the brands you buy from, and interviewed more than 600 operators about what actually worked.

The show is the conversation I wanted when I was in the job and couldn't find anyone to ask.

Super Retail Group · Board member, Birdsnest · Chair, Thread Together tech advisory board

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