They asked their staff what women's boots to stock. We were top of the list."
Stacey Head on landing in Bunnings.
She'd pulled the business back to DTC. Now wholesale's back, and Bunnings is the opening move.
The best part? Their own floor staff named her brand.
Next stop: Germany, then the UK and Europe.

0 0

"No one gives a toss about your dashboards."
Rohan McCloskey with the SaaS truth bomb.
They built the platform assuming customers would live in it, checking stats all day.
Reality? You're 5% of what that business deals with.
Stop chasing time-in-app. Just make the product work.

0 0

One in five Aussie men change their sheets three times a year."
Gross. Also a whole business.
The Lad Collective started with one bed sheet. Four corner straps. Pull them under the mattress, bed made.
The mission? Get blokes to actually change their sheets.
A gross stat, a lot of PR, and they were off.

0 0

"Pull up every other bedding brand, then pull us up. We don't look the same."
That's the entire strategy at The Lad Collective.
The product can be copied. The brand can't.
Creative is where you dominate, but only if you'll do what others won't.
Look like everyone else and you've already lost.

1 0