PYRA is going up against The North Face and Arc'teryx. Sam Moore's strategy isn't to out-scale them. It's to out-niche them. Playbook #625 at addtocart.com.au 🎙️
#ecommerce #onlineretail #marketingstrategy #marketing #pricing #materials #trywithmirra #customised #shipping #scale #ecommercemarketing #growthstrategy #e-learning #strategy #ecommerceaustralia #production #market #fashion #retail #fashionretail #trybeforeyoubuy #fashionecommerce #onlineretail #onlineshopping

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Revenue is still the number most e-commerce founders lead with. It's the easiest to celebrate, the easiest to screenshot, and the one that gets the most airtime in strategy conversations. But it's also the number that tells you the least about whether the business is actually working.

Most operators are chasing a revenue target that has no maths behind it. Nobody has calculated the one number that gives a revenue target its job. Gross profit might be off. Contribution margin might be close to zero. Overheads might be quietly eating through whatever's left. And the founder usually finds out too late, when cashflow tightens or a BAS payment lands.

In this Playbook, we break down how to build the sequence of numbers that sit underneath a real breakeven calculation, how to run the formula properly (including the costs that usually get left out), and how to use breakeven before you make a trading decision rather than after. Featuring lessons from Matt Byrne at Day One Advisory, Jason Andrew at SBO Financial, Anaita Sarkar at Hero Packaging, and Tom and Natalie Hinser at Mr Pool Man.

Brands and tools mentioned: Day One Advisory, SBO Financial, Hero Packaging, Mr Pool Man, Shopify, Xero, Klaviyo

This episode is brought to you with thanks to our partners:
🛍️ Shopify → https://www.shopify.com/au
📧 Klaviyo → https://www.klaviyo.com/au/

Connect with us on LinkedIn:
👤 Matt Byrne → https://au.linkedin.com/in/matthewbyrneaccountant
👤 Nathan Bush → https://au.linkedin.com/in/nathbush
👤 Rosa Willis → https://www.linkedin.com/in/rosa-clara-willis-23761066/

🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact
📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/subscribe
💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed

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The ad that works isn't the brand mission ad. It's the wire free bra, on a bigger bust model, with the price right there in the caption. Chloe De Winter on what cuts through. Visit Episode #600 at addtocart.com.au 🎙️

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Nobody talks about the moment when growth stops meaning anything. Grant Arnott lived it for years before Click Frenzy went under. This is the only interview he agreed to do. Episode #626 at addtocart.com.au 🎙️
Lifeline: 13 11 14 | Beyond Blue: 1300 22 4636

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