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She scrapped a website mid-build and rebuilt it in 12 weeks ⏱️

ATC Cheat Sheet #635: One Melbourne team, two global fashion brands, 50-60% open rates, and a re-engagement flow that needs no discount to convert.

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YouTube Video VVVDc0NKTDZ0ZWRNal9mLWlrU0JYNEpBLnlQZktfVHlSaTln When a business needs to grow profit, the first conversation is almost always about marketing. More spend, better creative, higher conversion. Sometimes the conversation is about conversion. Fix the funnel, recover the abandoned carts. Both are worth working on. Neither is usually where the biggest lever sits. The biggest lever is almost always inventory. Most businesses struggling with profitability aren't spending too much on ads. They're holding too much stock, the wrong stock, bought on gut feel six months ago, sitting in a warehouse tying up cash that could be doing something useful. Talea Bader is the co-founder of SKUTOPIA, an Australian fulfilment operation that's been building its own AI and robotics platform for eight years. They run fulfilment for hundreds of businesses, from early-stage brands all the way through to enterprise, which gives Talea a view of what's actually happening inside these businesses rather than the version operators tell themselves. He's seen a business turning over $700 million move from significant losses to tens of millions in profit. Not by changing their marketing. Not by redesigning their website. By changing the way they managed inventory. They started making decisions with data instead of gut feel, and holding weeks of stock instead of months. In this Playbook, we get into why inventory is your biggest P&L lever, the real difference between gross margin and delivered margin, why most inventory reordering is still manual, spreadsheet based, and driven by ego rather than science, and why knowing your weeks on hand before it becomes a crisis might be the single most useful habit in your business. Brands and tools mentioned: SKUTOPIA, Profit Peak, Sheet Society, Motto, Smart in Planning, Proud Poppy Chapters: 00:00 Where Profit Actually Hides 01:43 Where People Go Wrong With Inventory 03:02 Manual Reordering and Ego-Driven Buying 03:59 Lesson One: Inventory Is Your Biggest P&L Lever 05:30 Gross Margin vs Delivered Margin 06:45 Lesson Two: The Buying Decision Is Your Most Important Financial Decision 08:00 Sheet Society and Motto: Two Approaches to Forecasting 09:15 Lesson Three: Know Your Weeks On Hand Before It's a Crisis 10:30 Smart in Planning and Proud Poppy 11:30 The Takeaway This episode is brought to you with thanks to our partners: 🛍️ Shopify → https://www.shopify.com/au 📧 Klaviyo → https://www.klaviyo.com/au/ Connect with us on LinkedIn: 👤 Talea Bader → https://www.linkedin.com/in/talea-bader-38689046/ 👤 Nathan Bush → https://au.linkedin.com/in/nathbush 🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact 📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/subscribe 💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed
Add To Cart 211
How to Find the Profit That's Already in Your Inventory | #636
Add To Cart 19 hours ago
When a business needs to grow profit, the first conversation is almost always about marketing. More spend, better creative, higher conversion. Sometimes the conversation is about conversion. Fix the funnel, recover the abandoned carts. Both are worth working on. Neither is usually where the biggest lever sits. The biggest lever is almost always inventory. Most businesses struggling with profitability aren't spending too much on ads. They're holding too much stock, the wrong stock, bought on gut feel six months ago, sitting in a warehouse tying up cash that could be doing something useful. Talea Bader is the co-founder of SKUTOPIA, an Australian fulfilment operation that's been building its own AI and robotics platform for eight years. They run fulfilment for hundreds of businesses, from early-stage brands all the way through to enterprise, which gives Talea a view of what's actually happening inside these businesses rather than the version operators tell themselves. He's seen a business turning over $700 million move from significant losses to tens of millions in profit. Not by changing their marketing. Not by redesigning their website. By changing the way they managed inventory. They started making decisions with data instead of gut feel, and holding weeks of stock instead of months. In this Playbook, we get into why inventory is your biggest P&L lever, the real difference between gross margin and delivered margin, why most inventory reordering is still manual, spreadsheet based, and driven by ego rather than science, and why knowing your weeks on hand before it becomes a crisis might be the single most useful habit in your business. Brands and tools mentioned: SKUTOPIA, Profit Peak, Sheet Society, Motto, Smart in Planning, Proud Poppy Chapters: 00:00 Where Profit Actually Hides 01:43 Where People Go Wrong With Inventory 03:02 Manual Reordering and Ego-Driven Buying 03:59 Lesson One: Inventory Is Your Biggest P&L Lever 05:30 Gross Margin vs Delivered Margin 06:45 Lesson Two: The Buying Decision Is Your Most Important Financial Decision 08:00 Sheet Society and Motto: Two Approaches to Forecasting 09:15 Lesson Three: Know Your Weeks On Hand Before It's a Crisis 10:30 Smart in Planning and Proud Poppy 11:30 The Takeaway This episode is brought to you with thanks to our partners: 🛍️ Shopify → https://www.shopify.com/au 📧 Klaviyo → https://www.klaviyo.com/au/ Connect with us on LinkedIn: 👤 Talea Bader → https://www.linkedin.com/in/talea-bader-38689046/ 👤 Nathan Bush → https://au.linkedin.com/in/nathbush 🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact 📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/subscribe 💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed 10:50

When a business needs to grow profit, the first conversation is almost always about marketing. More spend, better creative, higher conversion. Sometimes the conversation is about conversion. Fix the funnel, recover the abandoned carts. Both are worth working on. Neither is usually where the biggest lever sits.

The biggest lever is almost always inventory. Most businesses struggling with profitability aren't spending too much on ads. They're holding too much stock, the wrong stock, bought on gut feel six months ago, sitting in a warehouse tying up cash that could be doing something useful.
Talea Bader is the co-founder of SKUTOPIA, an Australian fulfilment operation that's been building its own AI and robotics platform for eight years. They run fulfilment for hundreds of businesses, from early-stage brands all the way through to enterprise, which gives Talea a view of what's actually happening inside these businesses rather than the version operators tell themselves.

He's seen a business turning over $700 million move from significant losses to tens of millions in profit. Not by changing their marketing. Not by redesigning their website. By changing the way they managed inventory. They started making decisions with data instead of gut feel, and holding weeks of stock instead of months.

In this Playbook, we get into why inventory is your biggest P&L lever, the real difference between gross margin and delivered margin, why most inventory reordering is still manual, spreadsheet based, and driven by ego rather than science, and why knowing your weeks on hand before it becomes a crisis might be the single most useful habit in your business.
Brands and tools mentioned: SKUTOPIA, Profit Peak, Sheet Society, Motto, Smart in Planning, Proud Poppy

Chapters:
00:00 Where Profit Actually Hides
01:43 Where People Go Wrong With Inventory
03:02 Manual Reordering and Ego-Driven Buying
03:59 Lesson One: Inventory Is Your Biggest P&L Lever
05:30 Gross Margin vs Delivered Margin
06:45 Lesson Two: The Buying Decision Is Your Most Important Financial Decision
08:00 Sheet Society and Motto: Two Approaches to Forecasting
09:15 Lesson Three: Know Your Weeks On Hand Before It's a Crisis
10:30 Smart in Planning and Proud Poppy
11:30 The Takeaway

This episode is brought to you with thanks to our partners:
🛍️ Shopify → https://www.shopify.com/au
📧 Klaviyo → https://www.klaviyo.com/au/
Connect with us on LinkedIn:
👤 Talea Bader → https://www.linkedin.com/in/talea-bader-38689046/
👤 Nathan Bush → https://au.linkedin.com/in/nathbush
🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact
📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/subscribe
💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed

0 0

YouTube Video VVVDc0NKTDZ0ZWRNal9mLWlrU0JYNEpBLnlQZktfVHlSaTln

How to Find the Profit That's Already in Your Inventory | #636

Stop paying for SMS marketing. 💸 Push notifications are the ultimate free marketing channel to reach customers directly on their phones. We just launched AI-powered notifications that learn our brand’s tone and emojis to trigger flows like browse abandonment and back-in-stock alerts. The ROI is already insane after just three weeks. Download the app and get on the list. 📲 Episode #635 out now! Link in bio.🎙️ 0:58

Stop paying for SMS marketing. 💸 Push notifications are the ultimate free marketing channel to reach customers directly on their phones. We just launched AI-powered notifications that learn our brand’s tone and emojis to trigger flows like browse abandonment and back-in-stock alerts. The ROI is already insane after just three weeks. Download the app and get on the list. 📲

Episode #635 out now! Link in bio.🎙️

0 0

YouTube Video VVVDc0NKTDZ0ZWRNal9mLWlrU0JYNEpBLjNPTlUzWG91Y2hR

Stop paying for SMS marketing. 💸 Push notifications are the ultimate free marketing channel to reac

Hani Rifai argues that every person in a business process adds a hidden tax, and that AI agents are about to strip it out. Agree or not, it's worth hearing. Episode #632 at addtocart.com.au 🎙️ 0:40

Hani Rifai argues that every person in a business process adds a hidden tax, and that AI agents are about to strip it out. Agree or not, it's worth hearing. Episode #632 at addtocart.com.au 🎙️

4 0

YouTube Video VVVDc0NKTDZ0ZWRNal9mLWlrU0JYNEpBLnJHbjY3dk41cHA0

Hani Rifai argues that every person in a business process adds a hidden tax, and that AI agents are

Most people know Tiger Mist and I.AM.GIA from the Instagram feeds of Charli XCX, Kylie Jenner and Bella Hadid. Two Melbourne-born fashion brands with global followings, run by sisters Alana and Stevie Pallister. What fewer people talk about is what it actually takes to run both at once. The website you scrap mid-build because launching broken before Black Friday would cost more than the delay. The re-engagement flow that quietly outperforms the welcome flow with no discount attached. The app strategy that turns push notifications into a free marketing channel while everyone else is bleeding cash on SMS. In this episode, Dominique Moretti sits down with Nathan to talk about the operational side of running two global fashion brands with one lean team. We get into how she rebuilt the I.AM.GIA website from scratch in 12 weeks after scrapping a project already underway, why open rates sit above 50% with deliberately simple segmentation, how she's using Claude and the Klaviyo MCP for weekly reporting, and what TikTok Shop in the US really demands from operators. This one is for anyone who runs CRM, manages multiple brands, or has ever wondered if their welcome flow is actually doing the heavy lifting. Brands and tools mentioned: Tiger Mist, I.AM.GIA, A&S Labels, Calibre Clothing, Klaviyo, Shopify, Tapcart, Tolstoy, TikTok Shop, ASOS, Claude, Composer Use the code ADDTOCART20 for 20% off storewide at tigermist.com.au and iamgia.com (excludes EV x TM Collection). Chapters: 00:00 Introduction and Guest Background 02:45 Apps as a Free Marketing Channel 06:30 AI Push Notifications and Tapcart 09:10 The I.AM.GIA Website Rebuild in 12 Weeks 12:30 Moving from Headless to Shopify Native 15:45 Coordinating Partners on Go-Live Day 18:00 SMS Costs and Strategic CRM 21:15 The Klaviyo Migration and Flows Setup 24:30 Re-engagement Flow That Beats Welcome Flow 27:45 Engagement Rates and Simple Segmentation 30:30 Tiger Mist vs I.AM.GIA Audiences 33:15 TikTok Feeds Inside Email via Tolstoy 36:00 AI, Claude and the Klaviyo MCP 39:30 Klaviyo Composer and AI Email Flows 42:45 TikTok Shop in the US: What It Really Demands 46:30 Product Enrichment for Agentic AI and SEO 49:00 Work-Life Balance and Switching Off 52:30 What's Next: Tiger Mist Rebuild and Global Expansion This episode is brought to you with thanks to our partners: 🛍️ Shopify → https://www.shopify.com/au 📧 Klaviyo → https://www.klaviyo.com/au/ Connect with us on LinkedIn: 👤 Dominique Moretti → https://www.linkedin.com/in/dominique-moretti-50885464/ 👤 Nathan Bush → https://au.linkedin.com/in/nathbush 🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact 📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/subscribe 💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed 57:27

Most people know Tiger Mist and I.AM.GIA from the Instagram feeds of Charli XCX, Kylie Jenner and Bella Hadid. Two Melbourne-born fashion brands with global followings, run by sisters Alana and Stevie Pallister. What fewer people talk about is what it actually takes to run both at once.

The website you scrap mid-build because launching broken before Black Friday would cost more than the delay. The re-engagement flow that quietly outperforms the welcome flow with no discount attached. The app strategy that turns push notifications into a free marketing channel while everyone else is bleeding cash on SMS.

In this episode, Dominique Moretti sits down with Nathan to talk about the operational side of running two global fashion brands with one lean team. We get into how she rebuilt the I.AM.GIA website from scratch in 12 weeks after scrapping a project already underway, why open rates sit above 50% with deliberately simple segmentation, how she's using Claude and the Klaviyo MCP for weekly reporting, and what TikTok Shop in the US really demands from operators. This one is for anyone who runs CRM, manages multiple brands, or has ever wondered if their welcome flow is actually doing the heavy lifting.

Brands and tools mentioned: Tiger Mist, I.AM.GIA, A&S Labels, Calibre Clothing, Klaviyo, Shopify, Tapcart, Tolstoy, TikTok Shop, ASOS, Claude, Composer

Use the code ADDTOCART20 for 20% off storewide at tigermist.com.au and iamgia.com (excludes EV x TM Collection).

Chapters:
00:00 Introduction and Guest Background
02:45 Apps as a Free Marketing Channel
06:30 AI Push Notifications and Tapcart
09:10 The I.AM.GIA Website Rebuild in 12 Weeks
12:30 Moving from Headless to Shopify Native
15:45 Coordinating Partners on Go-Live Day
18:00 SMS Costs and Strategic CRM
21:15 The Klaviyo Migration and Flows Setup
24:30 Re-engagement Flow That Beats Welcome Flow
27:45 Engagement Rates and Simple Segmentation
30:30 Tiger Mist vs I.AM.GIA Audiences
33:15 TikTok Feeds Inside Email via Tolstoy
36:00 AI, Claude and the Klaviyo MCP
39:30 Klaviyo Composer and AI Email Flows
42:45 TikTok Shop in the US: What It Really Demands
46:30 Product Enrichment for Agentic AI and SEO
49:00 Work-Life Balance and Switching Off
52:30 What's Next: Tiger Mist Rebuild and Global Expansion

This episode is brought to you with thanks to our partners:
🛍️ Shopify → https://www.shopify.com/au
📧 Klaviyo → https://www.klaviyo.com/au/

Connect with us on LinkedIn:
👤 Dominique Moretti → https://www.linkedin.com/in/dominique-moretti-50885464/
👤 Nathan Bush → https://au.linkedin.com/in/nathbush

🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact
📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/subscribe
💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed

0 0

YouTube Video VVVDc0NKTDZ0ZWRNal9mLWlrU0JYNEpBLkE2SUVPU25fbjFN

Inside I.AM.GIA's Global Playbook: Dom Moretti on Running Two Fashion Brands With One Team | #635

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