People go through the motions when they can't see how their work matters.

Rob Ward on aligning a whole team: someone in one role might not get how what they do helps the business sell more.

Nobody connected it for them.

Make that link clear and people stop going through the motions and start questioning things.

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Left alone, Meta pours money into whatever's converting now. Usually your one big winner. Until it starves everything else.

Nathan Bush: the next unicorn is hiding in an idea the machine would never bet on.

The algorithm optimises for the next sale. You're hunting the next winner. Different jobs.

Ring-fence budget for what you want to grow. Feed the winners back once they've earned it.

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Their best flow has NO discount in it.
Dom Moretti had to double-check the numbers.
Tiger Mist's re-engagement flow: find customers who haven't opened an email in 90 days. Show them what's new and hot. Done.
No code. And it beat the welcome flow.
People don't always need a discount to come back. Just a reminder why they liked you.

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Elysia Krstevski sells a tech product, and she misses the days before tech existed.

Her campaign leans into how far we've come since the 70s, while admitting life was simpler then.

It celebrates what tech improves, then lands on what it can't touch. Motherhood hasn't changed, and nothing replaces that human connection.

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