Stop blasting 20% off the whole site.

Lachi Agnew on discounts done right: RFM.

Recency. Frequency. Monetary. It sorts every customer into groups. Loyals. Browsers. At-risk. Churned.

They move between groups over time.

The moment they switch? That's when you hit them. Targeted. Not a blast.

Loyal sliding to at-risk = that's who gets the offer.

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"It doesn't mean your product's bad. Just means it might be one of four others just like it."
Jess Hatzis on the conversation founders avoid.
Most brands can't be honest that their product isn't ownable.
Take the ego out. Accept it. Then make the BRAND the ownable thing.
That's where the growth is hiding.

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Klaviyo didn't start with a vision.
It started with a rule. Find a problem. Solve it. Get paid.
One month per idea. Can't crack it? Move on.
The third or fourth idea was a data layer.
That's now on track for $1.5 billion.
🎙️ More like this at addtocart.com.au

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You write down an A/B test. Two weeks later: "did we ever check that?"
That gap is dead.
Now you write your campaign reasoning to an agent first.
It circles back every 3 days. On track? If not, why?
Forgotten tests become a Slack ping: "Scale this."
Thinking's yours. Follow-up's automated.

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