Add To Cart. Australia's ecommerce podcast.

Charbel Raffoul from StudioHawk and Luke Rainsbury from Cooper & Co. turned cleaned-up product data and a smart SEO program into +125% organic revenue and more than 10x AI-referred sessions. This is a proper nerd-out on how search really works now, across both Google and AI.

In this episode:
Why collection pages are the biggest SEO win most retailers miss
How digital PR builds brand authority and AI visibility
What an AI shopper does differently, and how to serve them on the product page

Charbel's Black Friday tips and the AI info page one-percenter

New episode out now on addtocart.com.au!🎙️
Connect with Charbel Raffoul: https://au.linkedin.com/in/charbel-raffoul Explore StudioHawk: https://studiohawk.com.au/ Connect with Luke Rainsbury: https://www.linkedin.com/in/luke-rainsbury-665378128/ Explore Cooper & Co.: https://cooperandco.com.au/ Connect with Nathan Bush: https://au.linkedin.com/in/nathbush Join the Add To Cart community: https://campus.addtocart.com.au

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"We took the job fear off the table immediately."

Rebecca Williams on AI at Seed & Sprout.

Most people worry using AI means automating their own job away. She killed that on day one.

AI empowers you, it doesn't replace you. Take the fear away and the team actually uses it.

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Nobody can tell you which ad will win. Not your agency. Not Sam Kroonenburg. Not even Meta.

Craft each ad slowly by hand and more than half never spend. One in four hits 3-5x ROAS. Only one in eleven beats 10x.

So every ad is a one in ten shot.

Perfecting one at a time is backwards.

Sam's target: 20 ads in 30 days. Hit 50 in a week and your odds of a winner are 83%.

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In January, an artist emailed Warwick Levy asking if he was working with Temu. He wasn't. His entire Lonely Kids Club store, more than 4,000 products, had been scraped and relisted at half the price, with his photos and his brand name on every listing.

In this episode, Warwick sits down with Nathan Bush to explain how he got it pulled down, and what has kept an independent streetwear brand going for 15 years with no investors. He covers why his trademark cleared thousands of listings overnight when copyright reports went nowhere, how print-to-order makes a 4,000-product range work with no dead stock, the six-hour SEO audit that doubled his traffic after 14 months of agency invoices, and why he's stopped chasing growth.

Brands and tools mentioned: Lonely Kids Club, Temu, Shopify, AS Colour, Meta, Cloudflare, Smile.io, The Chaser

This episode is brought to you with thanks to our partners:
🛍️ Shopify → https://www.shopify.com/au
📧 Klaviyo → https://www.klaviyo.com/au/

Connect with us on LinkedIn:
👤 Warwick Levy → https://au.linkedin.com/in/warwick-l-413435b1
👤 Nathan Bush → https://au.linkedin.com/in/nathbush

👕 Explore Lonely Kids Club → https://lonelykidsclub.com/
📄 Warwick's guide to reporting Temu copies → https://lonelykidsclub.com/blogs/blog/how-to-report-copied-products-on-temu

🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact
📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/subscribe
💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed

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