Add To Cart. Australia's ecommerce podcast.

Nobody can tell you which ad will win. Not your agency. Not Sam Kroonenburg. Not even Meta.

Craft each ad slowly by hand and more than half never spend. One in four hits 3-5x ROAS. Only one in eleven beats 10x.

So every ad is a one in ten shot.

Perfecting one at a time is backwards.

Sam's target: 20 ads in 30 days. Hit 50 in a week and your odds of a winner are 83%.

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In January, an artist emailed Warwick Levy asking if he was working with Temu. He wasn't. His entire Lonely Kids Club store, more than 4,000 products, had been scraped and relisted at half the price, with his photos and his brand name on every listing.

In this episode, Warwick sits down with Nathan Bush to explain how he got it pulled down, and what has kept an independent streetwear brand going for 15 years with no investors. He covers why his trademark cleared thousands of listings overnight when copyright reports went nowhere, how print-to-order makes a 4,000-product range work with no dead stock, the six-hour SEO audit that doubled his traffic after 14 months of agency invoices, and why he's stopped chasing growth.

Brands and tools mentioned: Lonely Kids Club, Temu, Shopify, AS Colour, Meta, Cloudflare, Smile.io, The Chaser

This episode is brought to you with thanks to our partners:
🛍️ Shopify → https://www.shopify.com/au
📧 Klaviyo → https://www.klaviyo.com/au/

Connect with us on LinkedIn:
👤 Warwick Levy → https://au.linkedin.com/in/warwick-l-413435b1
👤 Nathan Bush → https://au.linkedin.com/in/nathbush

👕 Explore Lonely Kids Club → https://lonelykidsclub.com/
📄 Warwick's guide to reporting Temu copies → https://lonelykidsclub.com/blogs/blog/how-to-report-copied-products-on-temu

🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact
📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/subscribe
💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed

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Everyone wants to scale. Elysia Krstevski says that's where brands come unstuck.

Scaling too fast is when things get expensive and mistakes happen. Everyone's chasing topline revenue, but does it matter if it costs you everything?

Now growth means sustainable and profitable. That's why she went into Baby Bunting instead of burning cash on Meta.

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Annabel on digital marketing right now: solve today's problems while building for tomorrow's, when nobody knows what tomorrow's are.

Optimise for now. Build something that lasts.

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