The ad that works isn't the brand mission ad. It's the wire free bra, on a bigger bust model, with the price right there in the caption. Chloe De Winter on what cuts through. Visit Episode #600 at addtocart.com.au 🎙️

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Nobody talks about the moment when growth stops meaning anything. Grant Arnott lived it for years before Click Frenzy went under. This is the only interview he agreed to do. Episode #626 at addtocart.com.au 🎙️
Lifeline: 13 11 14 | Beyond Blue: 1300 22 4636

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Three business exits, zero food experience, and a beef bar made in a gym. Justin Babet built Chief Nutrition to a million dollars a month online by applying a tech startup playbook to a snack brand. Visit Episode #616 at addtocart.com.au 🎙️

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Grant Arnott built Click Frenzy from his bedroom into Australia's most iconic online sale event. Then one private equity decision cost him nearly everything, including, for a while, his reason to stay.

He chose this conversation over every other request. When Click Frenzy and Power Retail went into receivership in March 2026, interview requests came in from multiple outlets. Grant turned them all down. Add To Cart was the only interview he agreed to do.

In this episode, Grant tells the full story for the first time. The debt, the private equity deal, what financial collapse actually feels like from the inside, and what it does to a person when they can't see a way out.

⚠️ This episode includes an honest discussion of depression and suicidal ideation. If that could impact you, please reach out:
🆘 Lifeline: 13 11 14 → https://www.lifeline.org.au
🆘 Beyond Blue: 1300 22 4636 → https://www.beyondblue.org.au

Chapters:
[00:00] Intro and why Grant chose Add To Cart as his only interview
[04:05] What happened after the last Add To Cart episode
[12:40] Why Grant took private equity money when Click Frenzy was already flying
[23:29] The moments things began to change behind the scenes
[29:57] The phone call that changed everything: no salary, repay your dividends
[32:23] The personal cost of navigating business challenges at this scale
[37:29] Standing at the kerb: Grant on his darkest moment
[40:29] Getting help and why it was the best money he ever spent
[46:18] Industry Person of the Year while privately falling apart
[50:44] How Grant felt watching Click Frenzy change hands
[55:09] Out of business prison: what Grant is building next

This episode is brought to you with thanks to our partners:
🛍️ Shopify → https://www.shopify.com/au
📧 Klaviyo → https://www.klaviyo.com/au/

Connect with us on LinkedIn:
👤 Grant Arnott → https://www.linkedin.com/in/grantarnott/
👤 Nathan Bush → https://au.linkedin.com/in/nathbush

🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact

📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/subscribe
💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed

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