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Ep 678 Β· 55 min Β· Mon 2 Nov

Chosen by AI or Remembered by People? Ex-Woolworths Leader Mark Mansour

Mark Mansour QSIC

AI agents are learning to shop for us. Ex-Woolworths leader Mark Mansour explains why utility is about being chosen and discovery is about being remembered, and what that means for loyalty, marketplaces and stores.

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Her first embroidery was so bad she hid it. Now she builds kits so you can't fail. Her first embroidery was so bad she hid it. Now she builds kits so you can't fail.
Add To Cart channel avatar Add To Cart 303
Her first embroidery was so bad she hid it. Now she builds kits so you can't fail.
Add To Cart 11 hours ago
Her first embroidery was so bad she hid it. Now she builds kits so you can't fail. 0:54 Her first embroidery was so bad she hid it. Now she builds kits so you can't fail.

Her first embroidery was so bad she hid it. Now she builds kits so you can't fail.

Mark Mansour has spent 20 years on the platform side of retail, from PayPal and eBay to building retail media, loyalty and marketplaces inside one of Australia’s biggest retailers. When this episode goes live, it’s his first day as Managing Director APAC at QSIC. In this episode, Mark sits down with Nathan Bush to explain how agentic commerce splits shopping in two. Utility is about being chosen by a machine. Discovery is about being remembered by a person. He covers why brands that lose the direct relationship become inventory in someone else’s platform, why stores matter more as agents take over, how QSIC uses AI to create in-store audio ads in seconds, and why he built his own chief of staff app without knowing how to code. Brands and tools mentioned: QSIC, PayPal, eBay, Mastercard, Kogan, Jetstar, Amazon, Shopify, Magento, LSKD, Luxury Escapes, Baby Bunting, Qantas, Claude, Codex, Devin This episode is brought to you with thanks to our partners: πŸ›οΈ Shopify β†’ https://www.shopify.com/au πŸ“§ Klaviyo β†’ https://www.klaviyo.com/au/ Connect with us on LinkedIn: πŸ‘€ Mark Mansour β†’ https://au.linkedin.com/in/markadammansour πŸ‘€ Nathan Bush β†’ https://au.linkedin.com/in/nathbush πŸ”Š Explore QSIC β†’ https://www.getqsic.com/ ✍️ Read Mark in Passing β†’ https://markinpassing.substack.com/ πŸŽ™οΈ Want to be a guest or sponsor on Add To Cart? β†’ https://www.addtocart.com.au/contact πŸ“© Sign up for the free Add To Cart newsletter β†’ https://newsletter.addtocart.com.au/subscribe πŸ’¬ Join the Add To Cart Community β†’ https://community.addtocart.com.au/feed 54:35 Chosen by AI or Remembered by People? Ex-Woolworths Leader Mark Mansour | #678

Chosen by AI or Remembered by People? Ex-Woolworths Leader Mark Mansour | #678

Warwick's SEO play: internal linking and genuine one-to-one outreach. Human, not hacky. He tested AI visibility. ChatGPT traffic is still tiny. So the focus stays on real Google gaps. 0:41 Warwick's SEO play: internal linking and genuine one-to-one outreach. Human, not hacky.

Warwick's SEO play: internal linking and genuine one-to-one outreach. Human, not hacky.

Most flower websites look the same. Here's why Daily Blooms doesn't. 0:38 Most flower websites look the same. Here's why Daily Blooms doesn't.

Most flower websites look the same. Here's why Daily Blooms doesn't.

Playbook Β· Ep 677 Β· Fri 30 Oct Β· 19 min

How to Create Urgency in Ecommerce

Fake countdown timers and invented purchase pop-ups cost you trust right where you need it most. Here's how to create urgency in your cart that's real, believable and built into the offer itself.

Play the playbook
Nathan Bush
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Nathan Bush

I've run ecommerce inside a big retailer, advised the brands you buy from, and interviewed more than 600 operators about what actually worked.

The show is the conversation I wanted when I was in the job and couldn't find anyone to ask.

Super Retail Group Β· Board member, Birdsnest Β· Chair, Thread Together tech advisory board

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