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Ep 669 ยท 63 min ยท Mon 5 Oct

Lonely Kids Club Had Its Entire Store Copied on Temu. Warwick Levy on Getting It Backย 

Warwick Levy

Warwick Levy dropped out of a construction degree to sell t-shirts from Tupperware containers outside gigs.

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Free download Episode cheat sheet ยท Ep 628

The numbers come before the brief

EP628 cheat sheet: the numbers come before the brief

Jess Hatzis has built more than a billion dollars of consumer brands, starting with frank body on $10,000. Eight pages on the two months in a spreadsheet before anyone writes a brief.

  • The three-step order she runs every rebuild in
  • Why age-based personas are broken, and what replaces them
  • The influencer maths: an event costs a tenth of the deals

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Everyone wants to scale. Elysia Krstevski says that's where brands come unstuck. Everyone wants to scale. Elysia Krstevski says that's where brands come unstuck. Scaling too fast is when things get expensive and mistakes happen. Everyone's chasing topline revenue, but does it matter if it costs you everything? Now growth means sustainable and profitable. That's why she went into Baby Bunting instead of burning cash on Meta.
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Everyone wants to scale. Elysia Krstevski says that's where brands come unstuck.
Add To Cart October 3, 2026 10:01 am
Everyone wants to scale. Elysia Krstevski says that's where brands come unstuck. Scaling too fast is when things get expensive and mistakes happen. Everyone's chasing topline revenue, but does it matter if it costs you everything? Now growth means sustainable and profitable. That's why she went into Baby Bunting instead of burning cash on Meta. 0:56 Everyone wants to scale. Elysia Krstevski says that's where brands come unstuck.

Everyone wants to scale. Elysia Krstevski says that's where brands come unstuck.

Annabel on digital marketing right now: solve today's problems while building for tomorrow's, when nobody knows what tomorrow's are. Optimise for now. Build something that lasts. 0:51 Annabel on digital marketing right now: solve today's problems while building for tomorrow's, when n

Annabel on digital marketing right now: solve today's problems while building for tomorrow's, when n

Most operators know what AI would save them. Few know what it costs when it gets something wrong, or who finds out first. In this Playbook, we break down how to score the worst case before you automate, how to tell a bumpy rollout from a showstopper, and why every automation needs an owner. Featuring lessons from Justin Bausch at Style My Wall, Abel Butler at HealthPost, James Johnson at Shopify and Emily Elvey. Brands and tools mentioned: Style My Wall, HealthPost, Shopify, Gorgias, Klaviyo, Claude Code This episode is brought to you with thanks to our partners: ๐Ÿ›๏ธ Shopify โ†’ https://www.shopify.com/au ๐Ÿ“ง Klaviyo โ†’ https://www.klaviyo.com/au/ Connect with us on LinkedIn: ๐Ÿ‘ค Justin Bausch โ†’ https://au.linkedin.com/in/justin-bausch-910224104 ๐Ÿ‘ค Nathan Bush โ†’ https://au.linkedin.com/in/nathbush ๐Ÿ‘ค Rosa Willis โ†’ https://www.linkedin.com/in/rosa-clara-willis-23761066/ ๐ŸŽ™๏ธ Want to be a guest or sponsor on Add To Cart? โ†’ https://www.addtocart.com.au/contact ๐Ÿ“ฉ Sign up for the free Add To Cart newsletter โ†’ https://newsletter.addtocart.com.au/subscribe ๐Ÿ’ฌ Join the Add To Cart Community โ†’ https://community.addtocart.com.au/feed 20:20 How to Decide What You Let AI Run | #668

How to Decide What You Let AI Run | #668

If you run an ecom brand, you have to learn Meta yourself. No way around it. You know your customer best, so you read the numbers best. Control Meta, control the business. 0:56 If you run an ecom brand, you have to learn Meta yourself. No way around it.

If you run an ecom brand, you have to learn Meta yourself. No way around it.

Playbook ยท Ep 6683 ยท Fri 2 Oct ยท 20 min

How to Decide What You Let AI Run

Almost every week someone asks what tasks they should hand to AI. The better question is what happens when it goes wrong, and who finds out first.

Play the playbook
Nathan Bush
Your host

Nathan Bush

I've run ecommerce inside a big retailer, advised the brands you buy from, and interviewed more than 600 operators about what actually worked.

The show is the conversation I wanted when I was in the job and couldn't find anyone to ask.

Super Retail Group ยท Board member, Birdsnest ยท Chair, Thread Together tech advisory board

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