The best copy on your site isn't yours. It's your customer's.
Bronte Campbell's trick:
Get AI to read your reviews. Learn how customers actually talk. Rewrite your headlines in THAT language.
Same message. But now they go "that's exactly how I speak."
The words you need are already in your reviews.

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Product launch flops. Most teams hunt for blame.
Rebecca Williams runs an autopsy.
Product team defends the product. Marketing brings metrics.
Then: supply chain? Timing? Positioning? Photography? Wrong customer?
And the one everyone skips: what do the reviews actually say?
A flop isn't the product's fault. It's everything around it.

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"Easy in, easy out."
Nobody wants a three year contract for a website function. Even big retailers are done with it.
Good product? Doesn't need two months of onboarding or deep codebase access.
Quality check: does it have Shopify Flow triggers and actions?
That tells you who's done the work.
🎙️ More like this at addtocart.com.au

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"I didn't even know what ecommerce meant."
Dom Moretti started at Tiger Mist 12 years ago. Design intern.
Team of three. Website, products, email, SMS, all of it.
He grew as the company grew.
The best training ground? The one where nobody's specialised yet.

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