Add To Cart. Australia's ecommerce podcast.

AI will buy your umbrella. It won't pick your partner's birthday present.

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Floristry ignores tech. Daily Blooms is planning for AI now.

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Modibodi cut its affiliate commission from 14% to 6% and almost tripled revenue. The partners doing the real work came out earning more. Affiliate is one of the few channels that can get more profitable as it grows, but only once you stop paying for sales you’d get anyway.

In this Playbook, Nathan Bush explains how to make your affiliate programme profitable, so it’s worth growing. He covers paying the partner who introduced the customer instead of whoever clicked last, setting commission for the value each partner brings in, and two checks to make sure the growth is real.

Featuring Annabel Gray (Silverbean), with clips from Rainer Schmid (Bikesonline), Steffen Daleng (ex-Booktopia) and Roger Lee (ex-Brand Collective).

Brands and tools mentioned: Silverbean, Modibodi, Virgin Australia, MJ Bale, Bikesonline, Booktopia, Brand Collective, impact.com

This episode is brought to you with thanks to our partners:
🛍️ Shopify → https://www.shopify.com/au
📧 Klaviyo → https://www.klaviyo.com/au/
🛠️ Convert Digital’s Salesforce to Shopify migration guide → https://grow.convertdigital.com.au/sfcc-to-shopify/

🎧 Full episode with Annabel Gray → https://addtocart.buzzsprout.com/2521371/episodes/19855674-stop-getting-ripped-off-in-affiliate-annabel-gray-on-how-to-audit-your-own-program-667
👤 Nathan Bush → https://au.linkedin.com/in/nathbush
🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact
📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/subscribe
💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed

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Most replatforms are judged on whether they launched on time. The better question is what changed for customers once the new site went live.

In this clip, Robert Lupone, CIO of Forever New, shares the early results from moving four markets off Magento and onto Shopify in nine months. Every market saw organic traffic and sales go up. Behind the scenes his team cleaned up store locations and ran real-time stock checks in checkout. That let them reduce inventory buffers and show customers more available stock. Cancellation rates are now lower than Forever New has ever had. Robert also explains how they hit a tight timeline. He gave his integration manager a week to get the team using Claude, and it cut their integration build time by 70 to 80%.

Featuring Robert Lupone (Forever New), Andrew Waite (Convert Digital) and Nathan Bush.

Brands and tools mentioned: Forever New, Convert Digital, Shopify, Magento, Checkout Components, Google Tag Manager, Claude

This episode is brought to you by Convert Digital:
🛠️ Convert Digital → https://www.convertdigital.com.au/

👤 Robert Lupone → https://www.linkedin.com/in/robert-lupone-4a59954a/
👤 Andrew Waite → https://www.linkedin.com/in/waiteandrew/
👤 Nathan Bush → https://au.linkedin.com/in/nathbush
👗 Shop the new Forever New site → https://www.forevernew.com.au/
🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact
📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/subscribe
💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed

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