Add To Cart. Australia's ecommerce podcast.

LSKD is one of those brands every Australian has a weird sense of pride about, the homegrown label taking on the world. Triple Whale is the AI operating system behind a lot of how they run it. In this exclusive episode, we get both sides: Anthony DelPizzo, VP of Marketing at Triple Whale (across 65,000+ brands), and Locke Fitzpatrick, ecommerce growth lead at LSKD.

The anchor story is a good one. Locke used Triple Whale's Moby AI agent to run a routine cross-channel audit, and it surfaced around $100,000 in fraudulent affiliate sales that nobody was looking for, an affiliate bidding on LSKD's own brand terms and claiming Australian sales it couldn't have driven. We get into how that happened and how they caught it.

From there it's a proper nerd-out on turning data into decisions: why the future isn't another dashboard but a system that tells you what to do next, why you have to build trust in your data before you automate anything, how LSKD uses relentless newness and drops to grow, the "Neapolitan ice cream" unicorn ad that crushed for 60 days, how they track community across thousands of events, and their famously loosey-goosey Black Friday (they uploaded the pricing list 45 minutes before going live and still did $10 million in an hour).

Brands and tools mentioned: Triple Whale, LSKD, Moby, Shopify, Meta, Google, True Classic, Kitsch, GA4

This episode is brought to you with thanks to Triple Whale. Explore the platform → https://www.triplewhale.com/

Connect with us on LinkedIn:
👤 Anthony DelPizzo → https://www.linkedin.com/in/anthony-delpizzo-/
👤 Locke Fitzpatrick → https://www.linkedin.com/in/locke-fitzpatrick-659402134/
👤 Nathan Bush → https://au.linkedin.com/in/nathbush
👤 Rosa Willis → https://www.linkedin.com/in/rosa-clara-willis-23761066/

🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact

📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/subscribe

💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed

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"Influencer marketing doesn't work."

Taryn Williams: that wasn't a campaign. It was one post with no thinking behind it.

A real campaign works the full funnel. Who's for awareness, who's for conversion, what's the messaging, and is there tracking?

No UTM links = no idea what that post actually drove.

"It doesn't work" usually means "we never built it to be measured."

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Sam Kroonenburg was running a software company at thirteen.

He learned to code and started selling straight away. A web browser before there were many. A media player. A notebook app.

By the end of high school? Around $50k.

The payments came from America as cheques in the mail. He'd walk them into the Commonwealth Bank himself.

Serious founders often start tiny.

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We drill into different corners of ecommerce all the time, but we'd never done a whole episode on the cart. Sylvie Wilson is the person to fix that. She's had two ecommerce businesses of her own, and it was her fashion brand's struggle with conversion and average order value that led her here. During Black Friday 2023 she wanted to run a gift-with-purchase on an existing product, found no Shopify app could do it cleanly, and her software-engineer husband James built her a private version. Word spread, they launched it, and within a year they sold the fashion brand to go all-in on Unicorn Cart, now used by more than 400 brands worldwide.

In this episode, Sylvie sits down with Nathan Bush for a genuinely nerdy deep-dive on the most overlooked, highest-intent page in your store. She makes the case that the cart is the billboard everyone's neglecting, and shares real A/B test data you can act on: why a gift-with-purchase lifted conversion 23.7%, how a $99 gift threshold beat $120 with a 64% higher AOV, how to personalise the cart by customer and by market, the UX rules that stop people bouncing back into your site, and why you should never train customers to wait for a discount. She's clear throughout that this isn't a pitch for Unicorn, it's a playbook for the cart.

Brands and tools mentioned: Unicorn Cart, Shopify, Meta, Redo, Shopify Search & Discovery

This episode is brought to you with thanks to our partners:
🛍️ Shopify → https://www.shopify.com/au
📧 Klaviyo → https://www.klaviyo.com/au/

Connect with us on LinkedIn:
👤 Sylvie Wilson → https://www.linkedin.com/in/sylvie-wilson-148847150

👤 Nathan Bush → https://au.linkedin.com/in/nathbush

👤 Rosa Willis → https://www.linkedin.com/in/rosa-clara-willis-23761066/

🎁 ATC listeners get a discount on Unicorn Cart's Plus plan → https://unicornboost.app/

🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact

📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/subscribe

💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed

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