Stop arguing Meta versus Google.
Ask what the campaign is actually for.
Flash sale tonight? Google. Building desire? TikTok and Insta.
One job per campaign. Pick the channel that does it.
more like this at addtocart.com.au🎙️

0 0

Most ecommerce operators would call 15,000 ads in four years a content factory. Mark Broadhead calls it a sorting machine.

Out of those 15,000 ads, about 10 turned into genuine unicorns. A strike rate under 10%, and most of them didn't look like winners when they went live. So instead of fighting that number, Mark built the entire Meta engine around it: every ad disposable, every idea worth testing, every tool worth trying before deciding whether it sticks.

In this episode, Mark Broadhead, Head of Creative and Growth at The Lad Collective, sits down with Nathan Bush to break down the creative engine behind one of Australia's fastest-growing bedding brands, now 200,000 customers deep and expanding into North America. We get into why studying your own category is the fastest way to look like everyone in it, what a 10-in-15,000 strike rate really tells you about how often you should be publishing, and how content pillars let you scale one good idea across many formats in Meta's Andromeda era.

Brands and tools mentioned: The Lad Collective, iFabric, Liquid Death, Dr Squatch, Higgsfield, Kive, Claude, Meta, Klaviyo
This episode is brought to you with thanks to our partners:

🛍️ Shopify → https://www.shopify.com/au
📧 Klaviyo → https://www.klaviyo.com/au/

Connect with us on LinkedIn:
👤 Mark Broadhead → https://www.linkedin.com/in/mark-broadhead-3a397b1a1/
👤 Nathan Bush → https://au.linkedin.com/in/nathbush
👤 Rosa Willis → https://www.linkedin.com/in/rosa-clara-willis-23761066/
🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact

📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/subscribe

💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed

0 0

80% of store visitors leave without buying. more like this at addtocart.com.au 🎙️

0 0

Every ecommerce team I've worked with has the same argument running quietly in the background. How much goes to Meta, how much goes to Google, and who gets credit when a sale comes through. Usually it gets settled by whoever argues hardest, or who believes in which channel the most, or an old attribution model nobody's questioned in two years.

And the numbers everyone's arguing with come straight off the ad platforms. That's the whole problem. Add up what Meta, Google and your email tool each claim, and you'll land north of two hundred percent of the revenue that actually hit your bank account. Everyone's taking credit for the same sale.

In this Playbook, we break down how to match your channel mix to what each campaign is actually trying to do, why you can't trust the platforms to mark their own homework, and how to bring in independent measurement that's right-sized for your business. Featuring lessons from Paula Mitchell at Freedom, Emilio Murphy at Muscle Nation, Iain Calvert at Boom, and Adam Sharon-Zipser.

Brands and tools mentioned: Freedom, Muscle Nation, Boom, Meta, Google, Pinterest, TikTok, Instagram, Klaviyo, mixed media modelling (MMM), marketing efficiency ratio (MER), incrementality testing
This episode is brought to you with thanks to our partners:

🛍️ Shopify → https://www.shopify.com/au
📧 Klaviyo → https://www.klaviyo.com/au/

Connect with us on LinkedIn:
👤 Paula Mitchell → https://au.linkedin.com/in/paula-mitchell-au
👤 Nathan Bush → https://au.linkedin.com/in/nathbush
👤 Rosa Willis → https://www.linkedin.com/in/rosa-clara-willis-23761066/
🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact

📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/subscribe

💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed

2 0