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In this episode of Add to Cart, we chat with Erin Williamson and Damien Smith from Paramount Retail, the brains behind BoozeBud and Barrel & Batch.

Discover how they've shifted their focus from simple differentiation to achieving brand distinctiveness. Explore their insights on maintaining high satisfaction in a competitive market, despite challenges. Don’t miss this deep dive into transforming a business and standing out in your industry! 🚀

👉 Watch now to learn more about their journey and strategies!

https://addtocart.com.au/add-to-cart/reinventing-boozebud-inside-paramount-retails-push-to-transform-alcohol-retail-446/

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Shanya Suppasiritad, Founder at Rntr, discusses the often-overlooked opportunity for brands to connect with their secondhand customers.

Discover why brands should engage secondhand customers and how enhancing the buying experience can turn a $700 jacket into a story worth telling. Don't miss Shanya’s insights on connecting with customers who already love your brand!

Learn how to make every interaction count, from the original sale to the secondhand market. 🔗 https://addtocart.com.au/add-to-cart/how-to-take-back-your-brands-resale-market-with-rntr-384/

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In this episode of Add To Cart, we chat with Gai Le Roy, CEO of IAB Australia, about the upcoming changes to Australia’s Privacy Act and what they mean for retailers.

Gai shares crucial insights on how businesses can prepare, from cleaning out unnecessary data to reviewing tech partnerships. She also explains why transparency with consumers around data usage is key to staying ahead of the reforms.

🔗 Watch now to learn more about the practical steps retailers should take!

https://addtocart.com.au/add-to-cart/retails-digital-shift-iabs-gai-le-roy-on-balancing-value-and-privacy-444/

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Anaita Sarkar, Co-Founder and CEO of Hero Packaging, opens up about a critical mistake that nearly led to the downfall of her business.

After hiring an external CFO, she trusted the expert advice and stepped back from monitoring the numbers—a decision that led to six months of financial turmoil, mounting debt, and poor margins.

Anaita shares the challenges of turning the business around, the mindset shift that helped Hero Packaging recover, and the crucial importance of staying on top of finances.

https://addtocart.com.au/add-to-cart/real-ecommerce-talk-success-failure-and-not-giving-a-fck-with-anaita-sarkar-441/

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Joshua Mammoliti, Founder and CTO at The Blue Space, reflects on a crucial moment during their scaling journey. Discover how working late into the night in the warehouse revealed the need for customized solutions beyond off-the-shelf tools. Key points include:

🌟 The Pivotal Moment: Facing a pile of unprocessed orders late at night and realizing the limitations of their current systems.
📈 Scaling Challenges: Understanding the need for a system that covers 100% of their needs to support business growth.
🔧 Custom Solutions: Why off-the-shelf tools can only provide 95% of what’s needed and how custom solutions make a difference.

https://addtocart.com.au/add-to-cart/how-the-blue-space-disrupted-the-entire-bathroom-industry-380/

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