Talea Bader is the founder of SKUTOPIA, a tech-led fulfillment platform rethinking how e-commerce brands scale their operations.

What started from running co-working spaces for e-commerce businesses quickly turned into a much bigger opportunity solving one of the most consistent pain points founders face: fulfillment that can’t keep up with growth.

In this episode:
SKUTOPIA is building an “intelligent logistics network” powered by robotics and AI, and why operations not marketing might be the biggest unlock for e-commerce growth.

- How own e-commerce frustrations led to building SKUTOPIA
- Why most e-commerce brands outgrow their fulfillment before they realise it
- What actually breaks behind the scenes when brands start to scale
- The hidden cost of bad logistics on growth and customer experience
- Why visibility and real-time data are critical in modern fulfillment
-What to look for (and avoid) when choosing a 3PL partner

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This is such a smart shift from Bernadette Olivier.

Instead of pushing customers to spend money they don’t have, you help them unlock value from what’s already sitting in their wardrobe, then bring that spend back into your brand.

It’s simple, but it completely changes how you think about growth. Episode #621 is live now!

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Bernadette Olivier said it best.

The women behind fashion rental are not just lending dresses. They are building real businesses. Students, grandmothers, everyday entrepreneurs. All proving that style can create income, community, and a whole new way to think about ownership.

Episode #621 out now!

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The conversation in most ecommerce businesses right now is about which channels to double down on. Meta is getting more expensive. CAC is going up.

Every dollar of paid spend aimed at reaching a customer who hasn't found you yet.
But some of those customers have already found you. Through a different door. Right now someone is buying your jacket secondhand on eBay.

In this playbook, based on a conversation with Bernadette Olivier, CEO of The Volte and Seamlist, we cover three things ecommerce operators can take into their business:

- Your secondary market is already running without you
- Secondary buyers aren't defectors. They're the top of your funnel.
- The brand experience of the secondary sale is yours to own or lose

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