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Ep 674 Β· 63 min Β· Mon 19 Oct

Category of One. How Craft Club Grew by Going Where No One Else Is

Nakisah Williams Craft Club

Nakisah Williams' first embroidery attempt was so bad she hid it in a drawer. Now every Craft Club kit is built to be fail-proof.

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Florists fill shops with stock that dies in 48 hours. She built a business that doesn't. Florists fill shops with stock that dies in 48 hours. She built a business that doesn't.
Add To Cart channel avatar Add To Cart 287
Florists fill shops with stock that dies in 48 hours. She built a business that doesn't.
Add To Cart 21 hours ago
Florists fill shops with stock that dies in 48 hours. She built a business that doesn't. 0:59 Florists fill shops with stock that dies in 48 hours. She built a business that doesn't.

Florists fill shops with stock that dies in 48 hours. She built a business that doesn't.

A small design choice quietly costs brands conversions: a full cart page every time someone adds an item. Sylvie Wilson makes the case for the cart drawer. It slides out from the side without interrupting anything. Add something mid-browse and your cart just appears, offers and upsells included, without taking you away. More frictionless. Higher conversion. Less annoying. The cart shouldn't be a detour. 0:55 A small design choice quietly costs brands conversions: a full cart page every time someone adds an

A small design choice quietly costs brands conversions: a full cart page every time someone adds an

Would Elysia Krstevski still scale on Meta to start? Yes, it built their brand awareness. But she used to let the agency run it. Now she runs it herself, and spends far more carefully. 0:32 Would Elysia Krstevski still scale on Meta to start? Yes, it built their brand awareness.

Would Elysia Krstevski still scale on Meta to start? Yes, it built their brand awareness.

Plenty of ecommerce brands have been told Reddit is the shortcut to showing up in AI search. It’s still one of the most cited sources. But its citations have dropped over the past couple of months and the advice keeps changing. In this clip, Charbel Raffoul from StudioHawk explains when a Reddit strategy is worth it and when it isn’t. He starts with one question. Does Reddit even come up for the prompts you’re tracking? If it does, a branded account that answers questions and doubts before people buy can lift your visibility. Luke Rainsbury from Cooper & Co. shares why Reddit isn’t part of their plan right now and why they stick to what they know works. Featuring Charbel Raffoul (StudioHawk), Luke Rainsbury (Cooper & Co.) and Nathan Bush. Brands and tools mentioned: StudioHawk, Cooper & Co., Reddit, LinkedIn, Peec AI This episode is brought to you with thanks to our partners: πŸ›οΈ Shopify β†’ https://www.shopify.com/au πŸ“§ Klaviyo β†’ https://www.klaviyo.com/au/ 🎧 Full episode with StudioHawk β†’ https://addtocart.buzzsprout.com/2521371/episodes/19916501-ai-search-rewards-the-boring-work-ecommerce-seo-collection-pages-and-aeo-with-studiohawk-670 πŸ‘€ Charbel Raffoul β†’ https://au.linkedin.com/in/charbel-raffoul πŸ‘€ Luke Rainsbury β†’ https://www.linkedin.com/in/luke-rainsbury-665378128/ πŸ‘€ Nathan Bush β†’ https://au.linkedin.com/in/nathbush πŸŽ™οΈ Want to be a guest or sponsor on Add To Cart? β†’ https://www.addtocart.com.au/contact πŸ“© Sign up for the free Add To Cart newsletter β†’ https://newsletter.addtocart.com.au/subscribe πŸ’¬ Join the Add To Cart Community β†’ https://community.addtocart.com.au/feed 3:09 Is Reddit Still Worth It for SEO? | StudioHawk

Is Reddit Still Worth It for SEO? | StudioHawk

Playbook Β· Ep 673 Β· Fri 16 Oct Β· 17 min

How to Brief AI So It Doesn’t Make Slop

When an AI ad tool disappoints you, it's rarely the model. It's that you gave it no context about your brand and no way to change one element without breaking the rest.

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Nathan Bush
Your host

Nathan Bush

I've run ecommerce inside a big retailer, advised the brands you buy from, and interviewed more than 600 operators about what actually worked.

The show is the conversation I wanted when I was in the job and couldn't find anyone to ask.

Super Retail Group Β· Board member, Birdsnest Β· Chair, Thread Together tech advisory board

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