Most brands forget to market to mums, or flatten them into one stereotype.

Mark Broadhead says that's a costly mistake.

At The Lad Collective, "mum" is way wider than people think. Box her in and you leave reach on the table.

The content that works? Crazy funny. And a lot of mums see their own sons in the creators.

The real audience is bigger than the stereotype in your head.

0 0

The last time Justin Bausch was on Add To Cart, in May 2024, he was leading CRM at Ryderwear and we called the episode The Power of Personalisation and AI. Back then AI meant product recommendations and a bit of personalisation.

He's back as a founder, this time alongside his partner Felisha Mina, and the ground has shifted completely.
In a year, Justin has grown Style My Wall, a print-on-demand art business, to seven figures, going from one employee to 22. And he's built his own AI platform, using Claude Code, to run almost all of it.
In this episode, Justin and Felisha sit down with Nathan Bush to unpack how they did it.

We get into turning a Facebook Marketplace side hustle into a real business, why print on demand let him scale without holding stock, and the founder-led content that landed a licensing deal with Mattel. Then we get nerdy on the platform: how it runs his Meta and Google ads on autopilot based on product margin, scans his inventory, handles customer service through Gorgias, and rewrites shipping windows across Shopify and Klaviyo when dispatch blows out during a sale.

Justin also makes the case that most small businesses spending under a few grand a day don't need a paid media agency, and how their agency InHaus helps other founders do it themselves.

Brands and tools mentioned: Style My Wall, InHaus, Ryderwear, Mattel, Claude, Claude Code, Railway, Shopify, Klaviyo, MailChimp, Gorgias, Meta, Google, Xero

This episode is brought to you with thanks to our partners:
🛍️ Shopify → https://www.shopify.com/au
📧 Klaviyo → https://www.klaviyo.com/au/
Connect with us on LinkedIn:
👤 Justin Bausch → https://www.linkedin.com/in/justin-bausch-910224104/
👤 Felisha Mina → https://www.linkedin.com/in/felisha-mina/
👤 Nathan Bush → https://au.linkedin.com/in/nathbush
👤 Rosa Willis → https://www.linkedin.com/in/rosa-clara-willis-23761066/

🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact
📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/subscribe
💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed

0 0

People go through the motions when they can't see how their work matters.

Rob Ward on aligning a whole team: someone in one role might not get how what they do helps the business sell more.

Nobody connected it for them.

Make that link clear and people stop going through the motions and start questioning things.

0 0

Left alone, Meta pours money into whatever's converting now. Usually your one big winner. Until it starves everything else.

Nathan Bush: the next unicorn is hiding in an idea the machine would never bet on.

The algorithm optimises for the next sale. You're hunting the next winner. Different jobs.

Ring-fence budget for what you want to grow. Feed the winners back once they've earned it.

0 0