Their stores are gorgeous. Their emails? "Bread and butter."

Lachi Agnew on the gap most brands miss.

Retail got elevated. Email didn't. Same brand, two standards.

The fix: first-party data. 80% of luggage buyers are buying for a trip.

So a week before you travel: "so excited for your trip," + packing add-ons.

Your emails should feel like your best store.

🎙️ More like this at addtocart.com.au

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"Every brand fakes heritage. You actually have it."
Jess Hatzis on winning Gen Z with a 134-year-old brand.
They love nostalgia for a time they never lived through. They're chasing meaning.
So don't hide the age. Lean in.
"Your great-great-grandmother wore these." Not old. Vintage.
🎙️ More like this at addtocart.com.au

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Loyalty and a loyalty program aren't the same thing.
Nathan Bush:
Discounts are fine. Until the discount becomes the hero.
Find every reflex discount in your flows. Anywhere a code is doing the relationship's job. The program is just the container. Fill it with what your brand stands for, not what you can afford to discount.

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The pitch: prove it pays for itself in a week.
Here's how.
Even Klaviyo's pixel misses data. So they built a backup flow on Triple Whale's pixel.
Anyone Klaviyo missed on abandoned checkout? Caught.
It recaptured 20%. A couple grand a week.
Paid for itself in one.
The revenue wasn't gone. Just uncounted.

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