Add To Cart. Australia's ecommerce podcast.

Ep 663 · 21 min · Fri 18 Sep

How to Know What a New Customer Is Worth Over Time

We're all racing to acquire new customers, but few of us know what they're actually worth over time. Rob Ward, who sold Quad Lock for $500 million, has a three gates framework for finding out. Here's how to use it.

Listen to episode 663

Our most recent deep dives with ecommerce leaders

Latest episodes

Explore all 663 episodes
Add To Cart is brought to you by
Shopify Klaviyo
Gold partners of Australia's ecommerce podcast
Free download Episode cheat sheet · Ep 628

The numbers come before the brief

EP628 cheat sheet: the numbers come before the brief

Jess Hatzis has built more than a billion dollars of consumer brands, starting with frank body on $10,000. Eight pages on the two months in a spreadsheet before anyone writes a brief.

  • The three-step order she runs every rebuild in
  • Why age-based personas are broken, and what replaces them
  • The influencer maths: an event costs a tenth of the deals

You'll also be subscribed to the Add To Cart newsletter. You can unsubscribe at any time.

1,123 posts · people posting daily

In the community right now

Free to join. Ask the thing you can't ask your team, and get an answer from someone who's already solved it.

Join the community

663 episodes · start with the latest

Find your episode

All · most recent first

Supported by Convert Digital Shippit StudioHawk Pattern Triple Whale

Watch

Subscribe on YouTube
Rob Ward thought "find the win, ride it, engineer the next" was business strategy. Turns out it's ju Rob Ward thought "find the win, ride it, engineer the next" was business strategy. Turns out it's just what makes him tick. The loop that drives him: have an idea, form a theory, test it with a team, deliver an outcome. It was never a framework. It's personal. The thing you call your strategy might just be the thing you love doing.
Add To Cart channel avatar Add To Cart 263
Rob Ward thought "find the win, ride it, engineer the next" was business strategy. Turns out it's ju
Add To Cart 4 hours ago
Rob Ward thought "find the win, ride it, engineer the next" was business strategy. Turns out it's just what makes him tick. The loop that drives him: have an idea, form a theory, test it with a team, deliver an outcome. It was never a framework. It's personal. The thing you call your strategy might just be the thing you love doing. 0:58 Rob Ward thought "find the win, ride it, engineer the next" was business strategy. Turns out it's ju

Rob Ward thought "find the win, ride it, engineer the next" was business strategy. Turns out it's ju

Four years ago Elysia Krstevski didn't know what ecommerce meant. Now she's top 50 in Australia. Her background? Musical theatre. She started as a receptionist at 21 and became co-CEO of a company with 6,000 students. That role was her dream. Leaving it was the last thing she expected. The best ecommerce founders don't always come from ecommerce. 0:59 Four years ago Elysia Krstevski didn't know what ecommerce meant. Now she's top 50 in Australia.

Four years ago Elysia Krstevski didn't know what ecommerce meant. Now she's top 50 in Australia.

Once someone's at checkout, get out of their way. Norm on Shopify's lesson: no distractions, no "don't forget this." His first ecommerce site was cluttered with extras. Shopify taught the opposite. Once they're filling in details, add nothing else. Every extra element risks the sale. 0:58 Once someone's at checkout, get out of their way.

Once someone's at checkout, get out of their way.

A damaged product used to mean a chain of emails. Justin Bausch automated the whole thing. Before: customer sends a photo, waits for customer service to arrange a pickup and resend. Now the system reads the image, decides repair or replace, and gives the customer a portal to book a courier. It creates the Shopify order and tags dispatch automatically. AI removing a whole workflow. Not the team. 0:47 A damaged product used to mean a chain of emails. Justin Bausch automated the whole thing.

A damaged product used to mean a chain of emails. Justin Bausch automated the whole thing.

Playbook · Ep 661 · Fri 11 Sep · 17 min

How to Raise Prices Without Losing Customers

Raising prices is one of the biggest levers for profit, and the one we fight ourselves hardest on. But the cost itself rarely upsets customers. Being surprised by it does.

Play the playbook
Nathan Bush
Your host

Nathan Bush

I've run ecommerce inside a big retailer, advised the brands you buy from, and interviewed more than 600 operators about what actually worked.

The show is the conversation I wanted when I was in the job and couldn't find anyone to ask.

Super Retail Group · Board member, Birdsnest · Chair, Thread Together tech advisory board

More about Add To Cart

Sponsorship

Get in front of the people who run Australian ecommerce

  • Podcast
  • Newsletter
  • Events
  • Community

Ask for the rate card

Audience numbers, formats and availabilities. We'll send you all the info directly.

Sponsorship enquiry
Add To Cart Ecommerce Podcast