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Ep 674 Β· 63 min Β· Mon 19 Oct

Category of One. How Craft Club Grew by Going Where No One Else Is

Nakisah Williams Craft Club

Nakisah Williams' first embroidery attempt was so bad she hid it in a drawer. Now every Craft Club kit is built to be fail-proof.

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Annabel's message: understand affiliate so you don't get ripped off. Annabel's message: understand affiliate so you don't get ripped off. Too many brands lose money fast focusing on the wrong things. More good experiences, more growth for everyone.
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Annabel's message: understand affiliate so you don't get ripped off.
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Annabel's message: understand affiliate so you don't get ripped off. Too many brands lose money fast focusing on the wrong things. More good experiences, more growth for everyone. 0:41 Annabel's message: understand affiliate so you don't get ripped off.

Annabel's message: understand affiliate so you don't get ripped off.

Next year LSKD turns 25. Almost nobody knows where it started. Locke Fitzpatrick: it began in 2002 as Loose Kid Industries. Motocross stickers, hats, tees. 24 years later: functional fitness, wholesale to ecom, 35 stores in five years. Now they ask if they're growing the RIGHT way. Last 12 months: 28% growth. 0:57 Next year LSKD turns 25. Almost nobody knows where it started.

Next year LSKD turns 25. Almost nobody knows where it started.

Your collection page only needs 200 to 300 words. Put them at the bottom if they push your images down. 0:58 Your collection page only needs 200 to 300 words. Put them at the bottom if they push your images do

Your collection page only needs 200 to 300 words. Put them at the bottom if they push your images do

Plenty of people have a creative project sitting in a drawer because the first attempt didn’t go to plan. For Nakisah Williams that failed project turned into the idea behind her whole business. In this clip, Nakisah talks about the corporate disillusionment that pushed her back into illustration and craft in 2018. She shares the embroidery attempt from Lincraft that went so badly she nearly gave up on craft. Years later it’s the reason every Craft Club kit is designed to lower the barrier to entry and give adults a creative win on their first go. Featuring Nakisah Williams (Craft Club) and Nathan Bush. Brands mentioned: Craft Club, Lincraft, Excel This episode is brought to you with thanks to our partners: πŸ›οΈ Shopify β†’ https://www.shopify.com/au πŸ“§ Klaviyo β†’ https://www.klaviyo.com/au/ 🎧 Full episode with Nakisah Williams β†’ https://addtocart.buzzsprout.com/2521371/episodes/19966667-category-of-one-how-craft-club-grew-by-going-where-no-one-else-is-674 πŸ‘€ Nakisah Williams β†’ https://au.linkedin.com/in/nakisah-williams-931573b2 πŸ‘€ Nathan Bush β†’ https://au.linkedin.com/in/nathbush πŸŽ™οΈ Want to be a guest or sponsor on Add To Cart? β†’ https://www.addtocart.com.au/contact πŸ“© Sign up for the free Add To Cart newsletter β†’ https://newsletter.addtocart.com.au/subscribe πŸ’¬ Join the Add To Cart Community β†’ https://community.addtocart.com.au/feed 2:45 I Quit Corporate Burnout and Built Craft Club

I Quit Corporate Burnout and Built Craft Club

Playbook Β· Ep 673 Β· Fri 16 Oct Β· 17 min

How to Brief AI So It Doesn’t Make Slop

When an AI ad tool disappoints you, it's rarely the model. It's that you gave it no context about your brand and no way to change one element without breaking the rest.

Play the playbook
Nathan Bush
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Nathan Bush

I've run ecommerce inside a big retailer, advised the brands you buy from, and interviewed more than 600 operators about what actually worked.

The show is the conversation I wanted when I was in the job and couldn't find anyone to ask.

Super Retail Group Β· Board member, Birdsnest Β· Chair, Thread Together tech advisory board

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