More than just materials, pricing personalised products is about time, production flow, admin and a LOT of head scratching 🧠

In this week’s episode, Matt and Melissa from @personalised_favours break down how they price custom gifts in a competitive market, while still staying profitable and defensible.

🎧 EP #534 ...

💥 First TikTok post. 16 million views. Period.

Rosie Collins, founder and CEO of @dejamarc, wasn’t chasing virality. She just posted a pendant turning in her hand, with emotional music, a moving caption, and the story behind the fingerprint on the back.

Boom. Overnight explosion. Orders flooding in from countries they didn’t even ship to. Total chaos.

But also proof she was onto something big.

The power of simple, story-driven product content on TikTok is WILD. Especially when the product actually means something to people.

🎧 Check out the full episode with Rosie now live. Link in bio. ...

👋 Hey loyalty program lovers!
Let Anna Samkova from Albany Advisory give you a 45-second masterclass, would ya?

Because points and discounts are not “loyalty”. They are just margin erosion. And, honestly, we don’t even need to talk about fancy dashboards or customer journey maps. What matters here is strategy, and Anna’s done the maths to prove it.

In episode #500, she flips the script:
✔ Retention = profit
✔ Churn = lost revenue
✔ Customer experience = long-term growth (‼️)

Keep in mind, the best brands aren’t thinking about the next transaction, they’re thinking about the next 10 years. So if you’ve ever wondered why your loyalty program feels more like a cost centre than a growth lever, this ep might help you figure that out.

🎧 Hit play on episode 500 with Anna Samkova.
It might just change how you measure value.
Link in stories! ...

📦 Your hat doesn’t weigh 3 kilos… so why are you paying for it like it does?

👀 Justin Irvine has seen it all. From fashion brands burning cash on cubic rates to ops teams blindly trusting their carrier contracts, he’s the guy ecommerce businesses call when their parcels start eating their profits.

👉 In this episode of Add To Cart, recorded live at Retail Fest, Justin breaks down how he’s helping brands like @Showpo, @Meshki and @CultureKings survive tariff chaos, fix fulfilment leaks and turn loyalty into more than just a discount code.

🎩 No magic potions. No spreadsheets pretending to be strategy. Just freight, margins, hat metaphors and a few mic drops.

The episode is live now. And in case you were wondering… yes, it might save you thousands.

🎧 Link in bio. ...