ADD TO CART: AUSTRALIA’S #1 ECOMMERCE PODCAST

Taryn Williams built a dating app for brand gifting.

On #gifted, creators add real detail, kids, pets, hair type, so matches are accurate.

Then every day they swipe left or right on products they'd actually want.

Light, fun, low touch by design.

The brand unlock: no PR agency charging $15k to broker it. Match, gift, done.

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Justin Bausch didn't bring in AI to replace anyone. He brought it in to make his team's lives easier.

His dispatch manager gets a daily alert on how far behind they are. No asking. Customers use a portal for returns and resends. No phone calls.

His lens as a small business owner: remove the annoying parts of the job.

Help people and they embrace it. Replace them and they resist.

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One of the most underrated skills in ecommerce is ordering the right amount of product. That one skill can make or break a business, and after all these years there's still no magic formula for it. Nobody tells you exactly how much stock you'll be stuck with, or how quickly you'll sell out, and what costs you isn't only the write-down at the end. It's the cash tied up in stock going nowhere, instead of stock that could be moving.

In this Playbook, we get into how to prove demand before you buy the stock, anchored by Bronte Campbell, co-founder and CEO of Earthletica, who built the brand while swimming for Australia and deliberately sells out half her range. For her, limited drops are a testing method with a marketing side effect: she buys the information before she commits the cash. We break down how to make the first buy small enough that being wrong is survivable, how to read the speed of a drop rather than just whether it sold out, and why you should go into the data wanting to be surprised. Featuring lessons from Rebecca Williams at Seed & Sprout, Jason Daniel at LSKD, and Adam Bouris at Who Is Elijah.

Brands and tools mentioned: Earthletica, Seed & Sprout, LSKD, Who Is Elijah, Meta

This episode is brought to you with thanks to our partners:
🛍️ Shopify → https://www.shopify.com/au
📧 Klaviyo → https://www.klaviyo.com/au/

Connect with us on LinkedIn:
👤 Bronte Campbell → https://au.linkedin.com/in/brontecampbell
👤 Nathan Bush → https://au.linkedin.com/in/nathbush
👤 Rosa Willis → https://www.linkedin.com/in/rosa-clara-willis-23761066/

🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact
📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/subscribe
💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed

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Whatever's working right now has probably peaked.

Dave Dullens: formats always get distorted. People look away and move on.

He doesn't know what's next. Maybe live shopping finally lands in Australia.

But the real answer is generational. Gen Alpha will decide what the next era looks like.

Hold your playbook loosely. What works today fades first.

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