Discover the secret to successful influencer marketing with Stacey Hollands from Lust Minerals.

Stacey says understanding what you're working with a particular influencer for is key to building out a successful brief.

Creating bundles and collections for ambassadors works well and synchronicity between brand and ambassador is important. After some trial and error, Stacey has found that if a customer is seeing a product for the first time, they need to see it seven times in order to come to the website to explore further and potentially convert.

Listen to the full episode now to boost your brand's visibility and engagement.

https://addtocart.com.au/add-to-cart/from-beauty-school-to-20-million-brand-stacey-hollands-journey-with-lust-minerals-429/

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Australian fashion is missing out on a billion dollar market! Despite a growing demand among women who wear size 16+, local magazines and brands continue to overlook this demographic.

The average woman is a size 16-18 and yet in all the major fashion magazines, you do not see these women represented. What's more, only 6% of retailers sell clothing in sizes that these women can wear. Natalie suggests that there is a significant amount of money out there, that the fashion industry is missing out on 👗💄

https://addtocart.com.au/add-to-cart/unlocking-the-value-of-size-inclusivity-with-australias-first-plus-size-model-362/

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This video is private.

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Alisa & Lysandra Fraser from Al.ive Body share firsthand lessons from their recent warehouse move. From the costs involved to the meticulous research required, every step is crucial to avoid pitfalls. 📦💡

Learn why making sure you have a competent, experienced staff member to lead the move, conducting a thorough tender process and assessing capabilities are vital. Discover how strategic planning and expert insights can streamline your warehouse relocation journey.

https://addtocart.com.au/add-to-cart/title-from-building-on-the-block-to-brand-building-with-al-ive-body-founders-360/

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Not a bar, not a bottle shop, something else entirely! Tom Walenkamp shares why a new physical retail experience is on the cards for Good Pair Days 👨‍🎨 🍷

Despite starting online, Tom explains that Good Pair Days has always entertained the possibility of a physical retail experience, that he feels can only add to the success of their mission to make wine less intimidating and more approachable. They are keen to leverage the data they have, their recommendation engine, all the tech they've built and customer loyalty to create something new and exciting in physical retail. Watch this space!

Link to the full episode ...

https://addtocart.com.au/add-to-cart/tom-walenkamp-from-good-pair-days-smart-subscriptions-for-wine-lovers-424/

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Dive into the key metrics every retailer should monitor closely for optimizing website conversions! Matthew Pezzimenti, Founder and Director at Conversion Kings, highlights the importance of segmentation in understanding first-time and returning customer conversion rates.

Discover how these insights can improve your cost of acquisition and overall profitability. 📊 Don't miss out on these actionable strategies to elevate your e-commerce game.

Listen to the full episode here 👉 https://addtocart.com.au/add-to-cart/unlocking-conversion-rate-optimization-with-conversion-kings-358/

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