Add To Cart. Australia's ecommerce podcast.

Ep 676 Β· 49 min Β· Mon 26 Oct

Swanky Socks Was a $40k Hobby. Now It’s Sold Nearly 4 Million Pairs

Dorry Kordahi Swanky Socks

When Dorry Kordahi bought into Swanky Socks, it was a $40,000-a-year hobby. Now it's moved close to 4 million pairs in more than 30 countries.

Listen to episode 676

Our most recent deep dives with ecommerce leaders

Latest episodes

Explore all 676 episodes
Add To Cart is brought to you by
Shopify Klaviyo
Gold partners of Australia's ecommerce podcast
Free download Ideas deck Β· Black Friday 2026

Don't do Black Friday like everyone else

Cover of the Add To Cart ideas deck: Don't do Black Friday like everyone else

20 pages of ideas, stories and stats from 600+ episodes. Pick the one that fits your brand.

  • Seven ideas to stand out at peak without slashing prices
  • The formula for how much more you need to sell when you discount
  • How LSKD did $10 million in an hour

You'll also be subscribed to the Add To Cart newsletter. You can unsubscribe at any time.

See all free downloads

1,148 posts Β· people posting daily

In the community right now

Free to join. Ask the thing you can't ask your team, and get an answer from someone who's already solved it.

Join the community

676 episodes Β· start with the latest

Find your episode

All Β· most recent first

Supported by Convert Digital Shippit StudioHawk Pattern Triple Whale

Watch

Subscribe on YouTube
Daily Blooms isn't for everyone. That's why it works. Daily Blooms isn't for everyone. That's why it works.
Add To Cart channel avatar Add To Cart 294
Daily Blooms isn't for everyone. That's why it works.
Add To Cart 7 hours ago
Daily Blooms isn't for everyone. That's why it works. 0:55 Daily Blooms isn't for everyone. That's why it works.

Daily Blooms isn't for everyone. That's why it works.

When Dorry Kordahi first looked at Swanky Socks, it had been running for three years and turned over $40,000 a year. He called it a hobby and bought half anyway. Swanky has now sold nearly 4 million pairs in more than 30 countries. In this episode, Dorry sits down with Nathan Bush to explain how Swanky uses its retail brand to sell custom socks to corporates like Google and Microsoft, and how that B2B volume feeds the online store. He covers holding a $29.95 price instead of discounting, why Google now costs five times more to win a customer, the TAB collaboration that sold 30,000 pairs, and why you shouldn’t scale before you understand your business. Brands and tools mentioned: Swanky Socks, DKM Blue, The Iconic, SurfStitch, TAB, Danone, McDonald’s, Happy Socks, Google, Meta, HubSpot, ChatGPT This episode is brought to you with thanks to our partners: πŸ›οΈ Shopify β†’ https://www.shopify.com/au πŸ“§ Klaviyo β†’ https://www.klaviyo.com/au/ Connect with us on LinkedIn: πŸ‘€ Dorry Kordahi β†’ https://www.linkedin.com/in/dorry-kordahi-49b2053/ πŸ‘€ Nathan Bush β†’ https://au.linkedin.com/in/nathbush 🧦 Explore Swanky Socks β†’ https://swankysocks.com/ 🏒 Custom socks for your brand β†’ https://custom.swankysocks.com/ πŸ“– Win Big Risk Small β†’ https://www.winbigrisksmall.com/ πŸŽ™οΈ Want to be a guest or sponsor on Add To Cart? β†’ https://www.addtocart.com.au/contact πŸ“© Sign up for the free Add To Cart newsletter β†’ https://newsletter.addtocart.com.au/subscribe πŸ’¬ Join the Add To Cart Community β†’ https://community.addtocart.com.au/feed 48:56 Swanky Socks Was a $40k Hobby. Now It’s Sold Nearly 4 Million Pairs | #676

Swanky Socks Was a $40k Hobby. Now It’s Sold Nearly 4 Million Pairs | #676

A customer rang Warwick about her dodgy rental. He listened for 15 minutes. Then she asked him to post it. He's just the merch guy. "Why didn't you say sooner?" "I thought you wanted to talk." 0:55 A customer rang Warwick about her dodgy rental. He listened for 15 minutes.

A customer rang Warwick about her dodgy rental. He listened for 15 minutes.

Gift with purchase isn't just an AOV play. Sylvie Wilson has the conversion data. Across thousands of carts over a year: carts with an active gift offer converted 23.7% higher. Why? Urgency. Scarcity. Limited-time value. It pushes people to buy now, not risk it being gone later. And set the threshold above your AOV and it lifts order value too. One mechanic. Two wins. 0:51 Gift with purchase isn't just an AOV play. Sylvie Wilson has the conversion data.

Gift with purchase isn't just an AOV play. Sylvie Wilson has the conversion data.

Playbook Β· Ep 675 Β· Fri 23 Oct Β· 17 min

How to Market Awkward Products

When your customers wish they never needed your product, you can't market desire. The job is to be easy to find and easy to trust when the need arrives, and to talk about it plainly.

Play the playbook
Nathan Bush
Your host

Nathan Bush

I've run ecommerce inside a big retailer, advised the brands you buy from, and interviewed more than 600 operators about what actually worked.

The show is the conversation I wanted when I was in the job and couldn't find anyone to ask.

Super Retail Group Β· Board member, Birdsnest Β· Chair, Thread Together tech advisory board

More about Add To Cart

Sponsorship

Get in front of the people who run Australian ecommerce

  • Podcast
  • Newsletter
  • Events
  • Community

Ask for the rate card

Audience numbers, formats and availabilities. We'll send you all the info directly.

Sponsorship enquiry
Add To Cart Ecommerce Podcast