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Ep 679 Β· 52 min Β· Wed 4 Nov

Forever New Went Global on Shopify by Building as Little as Possible with Convert Digital

Robert Lupone Forever New

Forever New moved four markets from Magento to Shopify by building as little as possible.

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Free download Ideas deck Β· Black Friday 2026

Don't do Black Friday like everyone else

Cover of the Add To Cart ideas deck: Don't do Black Friday like everyone else

20 pages of ideas, stories and stats from 600+ episodes. Pick the one that fits your brand.

  • Seven ideas to stand out at peak without slashing prices
  • The formula for how much more you need to sell when you discount
  • How LSKD did $10 million in an hour

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How Claude Cut Forever New’s Integration Build by 80% | Forever New Most replatforms are judged on whether they launched on time. The better question is what changed for customers once the new site went live. In this clip, Robert Lupone, CIO of Forever New, shares the early results from moving four markets off Magento and onto Shopify in nine months. Every market saw organic traffic and sales go up. Behind the scenes his team cleaned up store locations and ran real-time stock checks in checkout. That let them reduce inventory buffers and show customers more available stock. Cancellation rates are now lower than Forever New has ever had. Robert also explains how they hit a tight timeline. He gave his integration manager a week to get the team using Claude, and it cut their integration build time by 70 to 80%. Featuring Robert Lupone (Forever New), Andrew Waite (Convert Digital) and Nathan Bush. Brands and tools mentioned: Forever New, Convert Digital, Shopify, Magento, Checkout Components, Google Tag Manager, Claude This episode is brought to you by Convert Digital: πŸ› οΈ Convert Digital β†’ https://www.convertdigital.com.au/ πŸ‘€ Robert Lupone β†’ https://www.linkedin.com/in/robert-lupone-4a59954a/ πŸ‘€ Andrew Waite β†’ https://www.linkedin.com/in/waiteandrew/ πŸ‘€ Nathan Bush β†’ https://au.linkedin.com/in/nathbush πŸ‘— Shop the new Forever New site β†’ https://www.forevernew.com.au/ πŸŽ™οΈ Want to be a guest or sponsor on Add To Cart? β†’ https://www.addtocart.com.au/contact πŸ“© Sign up for the free Add To Cart newsletter β†’ https://newsletter.addtocart.com.au/subscribe πŸ’¬ Join the Add To Cart Community β†’ https://community.addtocart.com.au/feed
Add To Cart channel avatar Add To Cart 304
How Claude Cut Forever New’s Integration Build by 80% | Forever New
Add To Cart 10 hours ago
Most replatforms are judged on whether they launched on time. The better question is what changed for customers once the new site went live. In this clip, Robert Lupone, CIO of Forever New, shares the early results from moving four markets off Magento and onto Shopify in nine months. Every market saw organic traffic and sales go up. Behind the scenes his team cleaned up store locations and ran real-time stock checks in checkout. That let them reduce inventory buffers and show customers more available stock. Cancellation rates are now lower than Forever New has ever had. Robert also explains how they hit a tight timeline. He gave his integration manager a week to get the team using Claude, and it cut their integration build time by 70 to 80%. Featuring Robert Lupone (Forever New), Andrew Waite (Convert Digital) and Nathan Bush. Brands and tools mentioned: Forever New, Convert Digital, Shopify, Magento, Checkout Components, Google Tag Manager, Claude This episode is brought to you by Convert Digital: πŸ› οΈ Convert Digital β†’ https://www.convertdigital.com.au/ πŸ‘€ Robert Lupone β†’ https://www.linkedin.com/in/robert-lupone-4a59954a/ πŸ‘€ Andrew Waite β†’ https://www.linkedin.com/in/waiteandrew/ πŸ‘€ Nathan Bush β†’ https://au.linkedin.com/in/nathbush πŸ‘— Shop the new Forever New site β†’ https://www.forevernew.com.au/ πŸŽ™οΈ Want to be a guest or sponsor on Add To Cart? β†’ https://www.addtocart.com.au/contact πŸ“© Sign up for the free Add To Cart newsletter β†’ https://newsletter.addtocart.com.au/subscribe πŸ’¬ Join the Add To Cart Community β†’ https://community.addtocart.com.au/feed 4:08 How Claude Cut Forever New’s Integration Build by 80% | Forever New

How Claude Cut Forever New’s Integration Build by 80% | Forever New

There's no ChatGPT search volume data. Turn your keywords into questions and track those instead. 0:57 There's no ChatGPT search volume data. Turn your keywords into questions and track those instead.

There's no ChatGPT search volume data. Turn your keywords into questions and track those instead.

$10 million in one hour 🀯 LSKD set the Shopify APAC record for sales in an hour. Locke Fitzpatrick shares how they did it, and why it goes against all our advice. It's one of the real stories in our free Black Friday ideas deck. Link in bio πŸ”— 0:29 $10 million in one hour 🀯 LSKD set the Shopify APAC record for sales in an hour. Lockie Fitzpatrick

$10 million in one hour 🀯 LSKD set the Shopify APAC record for sales in an hour. Lockie Fitzpatrick

At least 3 in 20 people will leak at some point. It's more normal than you think. 0:49 At least 3 in 20 people will leak at some point. It's more normal than you think.

At least 3 in 20 people will leak at some point. It's more normal than you think.

Playbook Β· Ep 677 Β· Fri 30 Oct Β· 19 min

How to Create Urgency in Ecommerce

Fake countdown timers and invented purchase pop-ups cost you trust right where you need it most. Here's how to create urgency in your cart that's real, believable and built into the offer itself.

Play the playbook
Nathan Bush
Your host

Nathan Bush

I've run ecommerce inside a big retailer, advised the brands you buy from, and interviewed more than 600 operators about what actually worked.

The show is the conversation I wanted when I was in the job and couldn't find anyone to ask.

Super Retail Group Β· Board member, Birdsnest Β· Chair, Thread Together tech advisory board

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