Sponsorship
Reach the people running Australian ecommerce.
Our role is to inspire, educate and connect ecommerce professionals across Australia. Sponsors play a real part in that by sharing their expertise and giving our community access to their smarts.
Add To Cart has been publishing twice a week since 2018. It's a podcast, a newsletter and a community, and a sponsorship can sit across all three.
Since 2018
- 650+
- Episodes
- 9,000+
- Monthly downloads
- 2,300+
- Newsletter subscribers
- 50%+
- Open rate
Who's listening
Australian ecommerce operators. Founders, leaders and the people on the tools, across retailers and brands, technology partners, service providers and consultants.
We've stayed deliberately targeted since 2018, and it's why the following is as loyal and engaged as it is.
50%+ newsletter open rate
Against a B2B average sitting around 20%.
4.9/5 podcast rating
Across more than 650 episodes.
Daily community activity
The community posts every single day.
The brands backing Add To Cart
How we work
We start with whether it's a fit.
Nathan only promotes products and services he believes in, and he reads every ad himself. So before anything runs, we make sure there's a genuine fit between what you do and what's actually useful to the ecommerce community. If it isn't there, we'll tell you early.
After that it's straightforward. Send us dot points, not finished copy. We write the ad scripts, the live reads and the dedicated newsletters in house, in Add To Cart's voice, from your brief.
What you supply
Dot points, your logos, your links, and a guest if you're bringing one.
Available any time
One-off opportunities
Across the podcast, the newsletter and the community. Tell us what you want to say and when, and we'll show you what fits.
- Friday newsletter links Two per Friday
- Newsletter features One per edition
- Dedicated newsletters Two per month
- Wednesday exclusive episodes Two per month
- Lead gen webinars Two per month
- Playbook pre-roll ads Fridays
- Community directory listing Premium placement
- Sponsored social LinkedIn and Instagram
- Four-issue bundles Links or features
- And more Ask us
We hold these limits so the newsletter stays worth opening.
Have a look at the work first.
Released once a year, every October
Yearly partnerships
Both tiers are available again for 2027. Partnerships go to the people already on the list first.
Gold Two partners
Category exclusivity
While they're with us we don't take anyone else in their category.
2026 gold partners, both with us for years
Silver Five partners
Competitor exclusivity
Locks out their immediate competitors.
2026 silver partners
Questions
What does it cost?
One-off placements start at $450 + GST and scale from there, up through full exclusive episodes to yearly partnerships. The prospectus has the detail.
What should we expect from it?
Trust, credibility and engagement. It's a way to tell your story properly and be part of a community that's paying attention, so the people making decisions in Australian ecommerce know who you are and why you're worth listening to.
Do you take our competitors?
Gold partners hold category exclusivity for the year, so we don't take anyone else in their category. Silver partners hold competitor exclusivity, which locks out their immediate competitors. For one-off placements we won't run competitors in the same edition.
When do yearly partnerships open?
October, for the year starting in January. Anyone on the list sees the pack before it goes public.
Enquire
Get in touch to discuss partnerships
Send us the campaign and the date and we'll tell you what'll work hardest, even if the answer is nothing right now.
Every enquiry gets a reply within 48 hours. No hard sell, just a conversation about whether there's a fit.
Nathan Bush
Host, Add To Cart
Contact us
We'll get back to you as soon as possible