I’ve spent six years building something I’m genuinely proud of — a community of ecommerce professionals who actually read, listen, and act. Every partner I work with goes through me directly. Every campaign is built together. I’m not running ads. I’m helping you tell a story worth telling.
The same people show up across everything I do — newsletter, podcast, community, social. When you partner with Add To Cart, your message doesn’t land once. It lands everywhere.
🎙 Add To Cart Podcast
6,700+ monthly downloads · 635 episodes · 4.9/5 rating
Six years of weekly conversations with the people running Australian ecommerce. Episodes keep picking up new listeners long after they drop.
✉️ Newsletter
1,962 active subscribers · 53% average open rate — nearly 3× the B2B benchmark · 7% click rate
Two sends a week to an audience that chose to be here. These aren’t passive subscribers — they read, they click, and they buy.
💛 ATC Community
662 verified members · 56% active every month · 47% are retailers and brands
I personally verify every member before they join. This is a room full of senior ecommerce professionals — the people running and building Australia’s biggest retail brands.
📊 Social and web
3,815 LinkedIn followers · 20,000+ monthly impressions
1,443 Instagram followers · 57,000+ monthly views
LinkedIn is where most of the real industry conversation happens. It’s where I show up most, and where our content consistently gets traction.
Each one is built around giving the audience something useful. That’s what makes them work.
This is the one I’m most proud of. You come on the show, we build the story together, and we make it something the audience actually wants to listen to — not a pitch, a proper conversation. Bring a customer, bring a case study, bring a point of view. I’ll handle the rest.
Includes: Full production, prep session with me, host intro and outro mentions, SEO blog show notes, social posts across all channels, dedicated newsletter feature, supporting Meta paid campaign, 30-day performance report.
A 200-word feature in the Friday newsletter, written collaboratively so it actually sounds like something worth reading. Great for driving registrations, signups, or downloads of a new resource.
Includes: 200-word feature, one hero image, direct CTA link, click tracking — sent to 1,962+ subscribers.
A quick-fire link inside the Top 5 — the most-clicked section of the newsletter. If you’ve got a piece of content the audience will value, this is the fastest way to get it in front of them.
Includes: Sponsored link, headline written collaboratively, click tracking — sent to 1,962+ subscribers.
Your story. 100% share of voice. I write the whole thing with your input — 400 to 600 words, a subject line we craft together, sent to everyone on the list. If you’ve got something meaningful to say, this is the format for it.
Includes: Full standalone email, custom subject line, written by me with your input, sent to all 1,962+ subscribers, 7-day engagement report.
I host a live session in the ATC Community — we build the topic together, make sure it’s useful, promote it properly, and hand you the full attendee list at the end. The goal is always to teach something. The leads are a byproduct of doing that well.
Includes: Topic and run sheet developed together, live hosting in the ATC Community, pre-event promotion across newsletter and social, post-event follow-up email, full attendee registration list, edited recording and transcript, on-demand replay.
Whether you want a single moment of impact or a longer-term presence, we’ll help you build something that makes sense for your goals.
We offer flexible sponsorships across:
🎧 Podcast
Exclusive episodes, product mentions, evergreen ads
💌 Newsletter
Tuesday features, dedicated email sends, branded content
🎓 Learning Community
Webinars, product demos, video directory listings
🍻 Live Events
Event sponsorships, speaking opportunities, VIP gatherings
🔁 Ongoing Partnerships
Quarterly or annual plans with shared strategy, reporting and category exclusivity
We’re also open to trying new things. If you’ve got an idea, we’ll help you bring it to life.
Fill in the form and I’ll come back to you within 48 hours. No hard sell — just a conversation about whether there’s a fit.


