As an independent Australian eCommerce consultant, I specialise in driving transformation in ecommerce and omnichannel retail. With a strong focus on customer experience and extensive expertise across marketing, technology, and operations, I’m dedicated to helping you solve complex problems, develop effective strategies, and deliver innovative experiences.
I’ve partnered with a diverse range of clients, from ASX-listed retailers to founder-led startups. Notably, I led Super Retail Group’s ecommerce transformation, increasing online revenues from $4M to $140M. My consultancy experience spans respected Australian retailers and brands such as Michael Hill Jewellers, Pillow Talk, Nespresso, Stone & Wood, and Roses Only.
I am passionate about connecting with and contributing to the Australian ecommerce community. I run Australia’s leading podcast, Add To Cart, where I trade ideas with the best ecommerce minds every week. I also host industry events, contribute to industry publications such as Online Retailer, and collaborate with leading ecommerce partners like Shopify and TikTok.
For a detailed overview of my experience, please visit my LinkedIn profile.
Consulting
The majority of my consulting work involves deep immersion with retail brands to solve problems, make informed decisions, and set strategic directions.
Examples of Recent Transformation Engagements:
- Interim Head of Marketing: Led a team reshaping, optimized the media mix, and maximized sales during peak season.
- DTC Strategy for B2B Furniture Retailer: Conducted a comprehensive audit and developed a strategy and execution plan.
- Digital Transformation for Legacy Retail Brand: Identified key steps and quick online wins to modernise operations.
- Program Management for ASX-Listed Retailer: Managed a suite of digital transformation projects.
- DTC Go-To-Market Strategy for Wholesale Brand: Developed a comprehensive ecommerce and subscription strategy.
Engagements range from four weeks to a year, with up to three days per week dedicated to each project.
Contact me to discuss your project and availabilities.
Coaching and Advisory
I also set aside time for short-form coaching and advisory sessions. These can be regular appointments or one-off engagements.
Examples of Coaching and Advisory Scenarios:
- Monthly Mentoring: Guiding emerging retail leaders.
- Decisions & fresh perspectives: Providing insights and connections for retail executives.
- B2B Go-To-Market Strategy: Assisting ecommerce technology and service partners find market fit.
- Team Structure & Capability: Advising on roles required for ecommerce success.
- Ecommerce Career Guidance: Offering advice and support for career development in ecommerce.
Contact me to discuss ongoing engagements or book a one-off coaching session here.