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Live shopping has been "the next big thing" in Australian ecommerce for five years now. The brands that have actually cracked it aren't on...
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Klaviyo's co-founder Ed Hallen on going channel agnostic:
![Live shopping has been "the next big thing" in Australian ecommerce for about five years now. Most of the brands I speak to are still watching from the sidelines, waiting to see if it's going to stick before they commit.
The hesitation is fair. Most live shopping experiments I've seen follow the same pattern. Go live, introduce a few products, discount something to drive urgency, get some views and almost no sales, and call the format unproven. The format looks obvious. The execution is consistently wrong.
Grayson White has been running live shopping at Cherry Collectables since before most Australian brands had heard the term. Fifteen years of showing up on camera. The result is a community of hundreds of thousands of collectors who trust the brand enough to move 1,600% more product on a single new release than they ever had before.
In this Playbook, we break down why live shopping works when buying is one of three reasons people showed up, why the brands that win never come across as a catalogue, and why every show needs an event, not just a schedule. Featuring lessons from Grayson White at Cherry Collectables, Lauren French at Motto Fashions, Natalie Angel and Hannah Yudena at Shopify, and Guy Napper at Oz Hair and Beauty.
Brands and tools mentioned: Cherry Collectables, Motto Fashions, Oz Hair and Beauty, Whatnot, Instagram Live, TikTok Shop, Shopify
This episode is brought to you with thanks to our partners:
🛍️ Shopify → https://www.shopify.com/au
📧 Klaviyo → https://www.klaviyo.com/au/
Connect with us on LinkedIn:
👤 Grayson White → [CONFIRM: Grayson's LinkedIn URL]
👤 Nathan Bush → https://au.linkedin.com/in/nathbush
👤 Rosa Willis → https://www.linkedin.com/in/rosa-clara-willis-23761066/
🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact
📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/subscribe
💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed](https://i.ytimg.com/vi/rdRW4TF1ETI/maxresdefault.jpg)
![Live shopping has been "the next big thing" in Australian ecommerce for about five years now. Most of the brands I speak to are still watching from the sidelines, waiting to see if it's going to stick before they commit.
The hesitation is fair. Most live shopping experiments I've seen follow the same pattern. Go live, introduce a few products, discount something to drive urgency, get some views and almost no sales, and call the format unproven. The format looks obvious. The execution is consistently wrong.
Grayson White has been running live shopping at Cherry Collectables since before most Australian brands had heard the term. Fifteen years of showing up on camera. The result is a community of hundreds of thousands of collectors who trust the brand enough to move 1,600% more product on a single new release than they ever had before.
In this Playbook, we break down why live shopping works when buying is one of three reasons people showed up, why the brands that win never come across as a catalogue, and why every show needs an event, not just a schedule. Featuring lessons from Grayson White at Cherry Collectables, Lauren French at Motto Fashions, Natalie Angel and Hannah Yudena at Shopify, and Guy Napper at Oz Hair and Beauty.
Brands and tools mentioned: Cherry Collectables, Motto Fashions, Oz Hair and Beauty, Whatnot, Instagram Live, TikTok Shop, Shopify
This episode is brought to you with thanks to our partners:
🛍️ Shopify → https://www.shopify.com/au
📧 Klaviyo → https://www.klaviyo.com/au/
Connect with us on LinkedIn:
👤 Grayson White → [CONFIRM: Grayson's LinkedIn URL]
👤 Nathan Bush → https://au.linkedin.com/in/nathbush
👤 Rosa Willis → https://www.linkedin.com/in/rosa-clara-willis-23761066/
🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact
📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/subscribe
💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed](https://addtocart.com.au/wp-content/plugins/youtube-feed-pro/img/placeholder.png)
How to Run a Live Shopping Show That Actually Sells | #631