As we all know, AI is quietly reshaping how customers search and how search engines serve results. With Google’s new AI Overviews rolling out and platforms like ChatGPT and Perplexity generating their own shopping recommendations, your years of hard-earned organic traffic is suddenly at risk of vanishing. Is anyone not freaking out?
In this live Masterclass, Lawrence Hitches from StudioHawk will break down what retailers and ecommerce teams must do to stay visible.
What You’ll Learn
✅ How AI tools like Google’s AI Overviews, ChatGPT, and Perplexity are changing customer search behaviour
✅ Why short 40–60 word content blocks are key to ranking in AI-generated search results
✅ How “query fan-out” works and how to structure content to answer multiple related search queries
✅ The building blocks of AI-ready content: headings, precise answers, examples, and citations
✅ Practical changes you can make to your site content today to stay visible and competitive
As Australia’s largest dedicated SEO agency, StudioHawk partners with leading retailers including Officeworks, City Beach, Weber, Petstock, Mecca, Kogan and The Good Guys to help them grow organic traffic in fast-moving search environments.
With a background in content strategy and digital performance, Lawrence leads client education at StudioHawk and specialises in demystifying technical SEO for real-world application. And he’s sharing all that with YOU… for free!
See you inside!
