I’ve seen a lot of replatform projects. Some soar. Others crawl. And a few quietly die.
But the best ones all have one thing in common: they don’t start with a platform. They start with a conversation.
That was one of the big lessons from our recent Add To Cart Community webinar, How to Plan a Smooth eCommerce Replatform, delivered in partnership with Convert Digital.
We were joined by two highly experienced ecommerce leaders who have plenty of expeirence replatforming:
- Anna Samkova from Albany Advisory. Anna led Brand Collective’s rollout of 16 sites across 26 brands onto Shopify.
- Andrew Waite, CEO of Convert Digital, the agency behind platforms for Aje, Boody, Ghanda, and more.
As well as the Six Steps you must take when planning a replatform, here are just a few specific takeouts that stuck with me:
👉 Redesign = Replatform. In today’s tech stacks, even a “simple” redesign often touches the whole experience – checkout, fulfilment, loyalty, and data. Treat it like the transformation it is.
👉 Use the spreadsheet that Anna swears by. It’s just four columns: Keep it, Replace it, Rebuild it, or Kill it. It can be brutal, but incredibly effective.
👉 Choose your agency early. Don’t lock in a platform and then shop around. Let your agency help shape the brief. As Andrew put it: “The best replatforms start with a conversation, not a feature list.”
And honestly, it made me think about all the replatforms I’ve been part of, especially the big one at Super Retail Group, and how true that advice is.
🎥 You can now watch the full webinar on-demand inside the Add To Cart Community. It’s free to join and you’ll also get access to past webinars, tools, and over 300 ecommerce professionals to learn alongside.
👉 Watch the full replay and join the community
If you’re even thinking about replatforming in 2025, this is a must-watch. Or if you’re already knee-deep in one, this might just save you a few hairy moments in one of your biggest investments yet.
See you inside!
