How Elite Supps Turned Behavioural Science into Revenue
Brooke Eichhorn from Behamics joins Johan Nyberg, Chief Digital Officer at Elite Supps, to unpack how one of Australia’s fastest-growing supplement retailers is increasing conversion without leaning on discounts. With over 140 stores and rapid global expansion, Elite Supps isn’t short on traffic: the real challenge is helping customers make better decisions once they land on site.
In today’s exclusive episode, the conversation goes deeper than traditional CRO. It’s not about tweaking buttons or shaving seconds off checkout. It’s about understanding why customers hesitate, and using behavioural science, powered by AI, to respond in real time.
The result? Smarter personalisation, stronger trust, and serious revenue uplift without eroding margin.
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Today, we’re discussing…
- How Elite Supps increased conversion without relying on discounts
- Why most ecommerce nudges lose effectiveness over time
- The difference between static CRO tactics and dynamic personalisation
- What “causal AI” means (and why it matters for ecommerce)
- How to reduce hesitation instead of just chasing more traffic
- Why first-time vs returning customers is too simplistic
- Where the real revenue opportunities are hiding in your funnel
Chapters
0:00 – Introduction
5:07 – Elite Supps x Behamics
6:39 – Customer Experience and Service Excellence
8:26 – Understanding Nudges and Behavioural Science
12:36 – The Science Behind Behamics
15:09 – Implementing Behavioural Science in Ecom
18:37 – Measuring Success and Uplift in Sales
21:14 – Adapting Nudges for Customer Intent
27:17 – How to Convert First-Time Visitors
29:50 – Understanding Customer Behaviour
35:49 – Integrating Technology for Enhanced Customer Experience
38:57 – The Simplicity of Implementation and Data Utilization
40:08 – AI’s Role in Personalization and Customer Engagement
46:16 – Bushy’s Takeaways
