Where can AI mean you can be more human? That’ll be the differentiator for businesses going forward.
James Johnson | Shopify
To kick off 2026, we thought it was only right to look back at the five most downloaded episodes of 2025. The ones you kept coming back to. The ideas that clearly struck a nerve with ecommerce operators who are in the thick of it.
We cover everything from practical ways to use AI without losing the human touch, to rethinking customer experience, scaling localisation, making sense of agentic AI, and unpacking what actually sits behind a very real 48% conversion lift. No theory for theory’s sake. Just the stuff that moved the needle.
You will hear from some absolute heavy hitters too. James Johnson (Shopify), Suzy Nicoletti (Klaviyo), Jay Wright (Ecommerce Equation), Jane Cay (Birdsnest), YC Eu (Nespresso), David Brudenell (Decidr AI), and Heather Earl (Nutrition Warehouse). It is part highlight reel, part sanity check, and part roadmap for where ecommerce is heading next.
If any of these slipped past you the first time around, this is your nudge to add them back into the queue. Start 2026 with sharper thinking, clearer priorities, and ideas that are actually worth putting into practice.
You’re constantly switching between strategy, data, testing and execution. The only way it works is being clear about which mindset you’re in.
YC Eu | Nespresso
Chapters
2:11 | 5. James Johnson – Shopify
6:17 | 4. Suzy, Jay and Jane – Klaviyo
12:11 | 3. YC Eu – Nespresso
17:13 | 2. David Brudenell – Decidr.AI
22:26 | 1. Heather Earl – Nutrition Warehouse
Before you leave…
Come behind the scenes with Add To Cart Community! Join our crew of ecommerce operators chasing growth, sharing wins, and staying sharp with deep dives, live events and no-BS inspiration.
