Scaling Global Growth with TransPerfect
Stephanie Rogers, Retail Director at TransPerfect, has built her career helping global brands navigate one of ecommerce’s hardest challenges: expanding internationally without wasting time, money, or momentum.
From working with brands across fashion, beauty, and retail, Stephanie has seen what works, what fails, and why most brands underestimate what it really takes to win in new markets.
In today’s episode, we’re breaking down the difference between translation and true localisation, why “land and expand” beats going all-in too early, and how Australian brands can punch above their weight globally.
Today, we’re discussing…
- Why localisation beats translation every time
- The smartest way to choose your next international market
- Why Japan, Korea, Germany, and France are underrated opportunities
- The biggest mistakes brands make expanding into the US
- How to test markets without burning cash
- The role of AI vs human expertise in localisation
- Why internal training is the most overlooked growth lever
- How brands can scale globally without building full local teams
Chapters
0:00 – Introduction
5:07 – Navigating Global Markets: Risks and Rewards
7:41 – Data-Driven Decisions For Market Expansion
10:24 – Localisation vs. Translation: Understanding The Difference
12:56 – Challenges in Entering the US Market
16:41 – Understanding Customer Journey and Compliance
18:25 – The Role of Digital Marketing in Global Expansion
23:54 – The Importance of AI in Localisation
25:38 – Creative Adaptation in Global Campaigns
28:55 – Identifying Opportunities in International Markets
37:45 – Localisation and Cultural Sensitivity
47:47 – Learning From Failures in Brand Expansion
49:55 – Key Takeaways
Join us!
Come behind the scenes with Add To Cart Community: Join our crew of ecommerce operators chasing growth, sharing wins, and staying sharp with deep dives, live events and no-BS inspiration.
