Emma Grasso, Director of People and Culture at Culture Kings, is redefining what it means to lead a fast-growing, high-energy ecommerce team. From streetwear retail floors to global expansion under AKA Brands, she’s steering one of Australia’s most iconic youth brands through cultural change, while proving that having great people in your team is just as vital as having a great product.
In a world where algorithms change faster than job titles, Emma Grasso proves that culture, communication and empathy are still the ultimate growth engines. Whether she’s hosting a Slack “Weekly Blast” or reimagining onboarding for a new generation, her leadership shows that brand culture isn’t what’s written on the wall. It’s how people show up every day.
Today, we’re discussing…
- How Culture Kings evolved from a founder-led business into a global team without losing its edge
- Why Emma believes “disruption creates opportunity” and how to manage change in high-growth environments
- What Gen Z really wants from work (and how to keep them engaged)
- How AI and short-form content are transforming training, learning and hiring
- Why collaboration and empathy are the underrated superpowers of ecommerce teams
Chapters
5:46 The Evolution of Culture Kings
8:20 Connecting Teams Across Borders
12:39 Understanding Loyalty in the Workplace
15:08 Generational Insights in the Workforce
18:04 Effective Communication Strategies
20:27 Innovations in Learning and Development
24:31 Digital Interviewing and The Perfect Resume
28:51 Passion and Culture Fit in Recruitment
34:19 Navigating the Talent Market
42:04 Key Attributes for Carrer Success
Before you leave…
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