Not all retained customers drive growth. In this Playbook, James Hurman reveals how to identify high-value customers to focus on those who actually increase lifetime value.
Join us live to see how Swym, Klaviyo and Convert Digital use customer data to power smarter BFCM campaigns.
How did Cooki Haircare scale a solid shampoo brand to $3M with focus, product obsession, and a lean ecommerce setup? Find out here.
Explore how leading brands build team culture that survives scale, not by protecting the vibe, but by designing it.
Five years after her first ATC appearance, Merry People founder Danielle Pearce reflects on global growth, never discounting, and what really compounds over time.
Fit isn’t a returns problem: it’s a confidence problem. Explore how ecom brands are removing size anxiety to lift conversion, AOV, and repeat purchase.
Maheer Shah, dentist and founder of Dr Grillz, shares how reputation-led growth and trust can outperform ads in modern ecommerce.
Customer experience isn’t a support function: it’s a growth lever. This Playbook breaks down how leading ecommerce operators use CX to drive retention and long-term growth.
Tara McKeon shares the hard lessons behind scaling a $20M ecommerce brand, from stock risk to the power of community-led growth.
Why product-first mentality still wins in a world obsessed with AI and growth hacks, and how brands like Ecosa build long-term advantage.
In a world full of noise, distractions and shiny objects, MiGoals founder Adam Jelic believes the real edge comes from slowing down, getting clear, and putting pen to paper.
The five most downloaded Add To Cart episodes of 2025 reveal where ecommerce attention shifted this year, and what smart operators should be focusing on next.
A look back at the eight Add To Cart conversations that shaped ecommerce in 2025: from B2B’s breakout moment to tariffs, Amazon, and the leadership lessons that matter heading into next year.
James Hurman reveals why ecommerce brands grow faster when they invest boldly, target the right customers, and balance AI with human-led creativity.
When your product lasts years, growth can’t rely on rebuy. This Playbook shows how durable brands like she wear are turning long product lifecycles into ecosystems.
Discover how founder Dave Thompson scaled Hometime and built RunRemote to help ecommerce brands hire top global talent without traditional outsourcing headaches.
AS Colour is proving that when brands design wholesale experiences around real buyer behaviour, they unlock faster ordering, higher loyalty and scalable growth.
Instead of resolving complaints, Keeyu is using AI to prevent them: fixing lost orders, stuck returns, and failed payments before customers even notice.
Discover how to automate the boring stuff, clean your data and shift agents from task execution to outcome-driven decision-making.
Magic Fit’s Zoltan Csaki is on a mission to make ecommerce smarter (and greener) by turning the pain of returns into data-driven growth.
