In this episode of Add To Cart, we checkout Natalie Wakeling, founder of Embody Women. Natalie landed her first editorial spread in Cosmopolitan Magazine in 2000 and since then has worked with every major Australian fashion title, plus-size brand...
Teresa talks tech transformations, the privacy act and when to put the brakes on
In this episode of Add To Cart, we checkout Alisa and Lysandra Fraser, founders of the successful home and personal care brand al.ive body. Alisa and Lysandra started the brand in 2020 just as COVID hit Australia and today they have 50 product...
Sabri talks sharks, storytelling and sales
In this episode of Add To Cart, we checkout someone who likens himself to a popular eighties TV character. Didn’t we all aspire to be Magnum PI or Uncle Jesse from Full House at some point? I ended up more like Norm from Cheers – I’m showing my age...
The best bits from conversations that we loved and you may have missed during 2023
In this episode of Add To Cart, we checkout Nathan Yun and Rex Zhang, old friends and Co founders of Paire – P A I R E – a sock brand that is all about comfort and sustainability. The pals set about reinventing sock functionality to address...
The best bits from the most downloaded conversations we had in 2023
In this episode of Add To Cart, we checkout Melissa Drennan, CEO of Green Friday, a business born from a desire to disrupt retail consumerism on behalf of the planet. Starting in 2021 with an inaugural event which ran at the same time as the Black...
Dave and George share all their USG tips for creators and brands
In this episode of Add To Cart, we checkout Jason and Jessica Pallant, the his and hers of marketing research, a dream team package whose academic take on Ecommerce provides much needed clarity and a fresh perspective. Their recently published paper...
Natalie talks fashion, size inclusivity and her journey to acquisition.
In this episode of Add To Cart, we checkout Emilio Murphy, Head of Paid Media at Muscle Nation, the community and culture driven fitness brand. Before that, Emilio spent three and a half years at hypergrowth start up HiSmile, helping them conquer...
Alisa and Lysandra tame the forecasting beast, talk epic warehouse moves and the art of decision-making.
In this episode of Add To Cart, we checkout the founder of one of the most interesting non-alcoholic brewing companies in Australia, Clinton Schultz. A Gamilaraay man, psychologist, former chef and co-founder of Sobah Beverages. In 2017, after two...
Matt talks through the who, where and why of conversion rate optimisation
In this episode of Add To Cart, we checkout Alice Kuepper from Winning Group. Alice landed her ‘dream job’ as Head of Sustainable Business and Corporate Social Responsibility at the home of Appliances Online and Winning Appliances in 2020. The...
Nathan and Rex talk superior socks, snazzy sites and stuntmen
Started as a COVID hustle when Laura and Sarah were in health promotion, Clothing The Gaps is now Australia’s leading Indigenous fashion brand, and arguably, Australia’s foremost brand when it comes to leading real social change. From their Free The...
Darren talks Tradies, hyper-personalisation and a fail fast mentality
