In this episode of Add To Cart, we checkout Jordy Heis, Senior Retail Product Consultant for Shopify in ANZ. You won’t find many people in Australia who know more about enabling in-store tech in retail than Jordy.
Can you recommend a book or a podcast that our listeners should immediately get into?
A lot of people call themselves a futurist, but I think there’s probably a select few in my view that are true futurists and Doug Stephens’ book, Reengineering Retail, that quickly was a real eye opener for me.
So I’m a digital head that’s transitioned into physical retail. So for me to understand what experience truly meant in a physical form, he nailed that and showcased what was important to be able to, not just deliver it once, but deliver it repeatedly and scalably in a way that makes sense and felt personal each time that it happened.
He really shifted my view on what was transactional retail to experiential retail and thinking about market forces in motion..
The Checkout is a short snippet of our conversations.
