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Aaron Cowper from ShopGrok | Checkout #381

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In this episode of Add To Cart, we checkout Aaron Cowper, founder and CEO of ShopGrok, a pricing and range analytics platform for retail and consumer brands. Aaron was formerly Head of Price Strategy and Analytics at Woolworths, and while he was there the idea to develop an alternative to sending humans out to gather […]

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Aaron is the founder and CEO of ShopGrok - one of Australia’s leading retail analytics software companies. As the former Head of Price Strategy at Woolworths Supermarkets and previously a retail-focused management consultant at McKinsey & Company, Aaron has been instrumental in helping businesses optimise their strategies for revenue management, pricing, and promotional effectiveness for over a decade. He is passionate about using big data in an agile manner to make fact-based decisions.

In this episode of Add To Cart, we checkout Aaron Cowper, founder and CEO of ShopGrok, a pricing and range analytics platform for retail and consumer brands. Aaron was formerly Head of Price Strategy and Analytics at Woolworths, and while he was there the idea to develop an alternative to sending humans out to gather data on competitors pricing began to take root…in 2018 he set up ShopGrok.  The business has worked with clients such as KFC,  Super Cheap Auto and Oroton. 

Can you recommend a book or a podcast that our listeners should immediately get into?


Chaos Monkeys, that’s a good book.  A bit of an insider’s tale of Silicon Valley.

I’m reading an interesting book called The Psychology of Money by Morgan Housel.  It’s a good read.   

Good lessons on how to manage money.

How to avoid either working too hard to try to earn alot of money and not be happy in life and also how to be smart about saving for the future.

The Checkout is a short snippet of our conversations.

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