Smart Discounting | #002

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Dave Dennings discusses how to discount season without giving away all of your margin.

EP 02
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Nathan Bush is a director at eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Dave Dennings was most recently General Manager of Digital Storefront Ops & Technology at surfwear pureplay, Surfstitch. He has a long history in digital strategy and has helped a wide range of clients across technology, operations and marketing.

In this episode of Add To Cart, we are joined by Dave Dennings who was most recently GM Digital Storefront Ops & Technology at Surfstitch.

We discuss the upcoming discounting season and how retailers can join participate without giving away all of their margin.

Questions answered in this episode include
  • Should retailers participate in mass discounting? 
  • What are some tactics retailers can use to protect margin while discounting? 
  • How do you measure the success of sales? 

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