In this episode of Add To Cart, we are joined by Dave Dennings who was most recently GM Digital Storefront Ops & Technology at Surfstitch.
We discuss the upcoming discounting season and how retailers can join participate without giving away all of their margin.
Questions answered in this episode include…
- Should retailers participate in mass discounting?
- What are some tactics retailers can use to protect margin while discounting?
- How do you measure the success of sales?