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Smart Discounting | #002

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Nathan Bush is a director at eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Dave Dennings was most recently General Manager of Digital Storefront Ops & Technology at surfwear pureplay, Surfstitch. He has a long history in digital strategy and has helped a wide range of clients across technology, operations and marketing.

Dave Dennings discusses how to discount season without giving away all of your margin.

In this episode of Add To Cart, we are joined by Dave Dennings who was most recently GM Digital Storefront Ops & Technology at Surfstitch.

We discuss the upcoming discounting season and how retailers can join participate without giving away all of their margin.

Questions answered in this episode include
  • Should retailers participate in mass discounting? 
  • What are some tactics retailers can use to protect margin while discounting? 
  • How do you measure the success of sales? 
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