Headless Commerce | #003

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EP 03
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Nathan Bush is a director at eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.


Josh Newport leads Merchant Engagement for Shopify Plus in the Asia Pacific region, working with some of the largest brands on the platform. Josh has previously led digital strategy in agencies and advised clients across marketing, search and social.

In this episode of Add To Cart, we are rejoined by Josh Newport from Shopify Plus to discuss headless commerce.

We quickly define what it is and then dive into the pros and cons of the headless model. We explore how retailers such as Koala and Adore Beauty have gone headless, Shopify’s position and how to get started to know if headless is right for your business. 

Questions answered in this episode include
  • What is headless commerce?
  • What are the pros and cons of a headless model? 
  • How do you know if headless is right for your business?

In this episode, we talk about the power of butchers paper! Headless architecture can seem really overwhelming but if you start with the most basic architecture and test potential headless models with your colleagues in a low-fi setting, you can get a guide on whether headless is feasible to explore for your business.

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