In this episode of Add To Cart, we checkout Jason and Jessica Pallant, the his and hers of marketing research, a dream team package whose academic take on Ecommerce provides much needed clarity and a fresh perspective. Their recently published paper (aptly titled The NIghtmare Before Christmas) delves into how brands feel about taking on Black Friday, Cyber Monday, Pre-Christmas, the lot. They asked a bunch of retailers to spill the beans on their approaches to the sales in an attempt to work out how to change the race to the bottom for everyone’s benefit.
Can you recommend a book or a podcast that our listeners should immediately get into?
I recommend this book called Range.
it’s about how generalists actually go on to longer term success than specialists.
The Checkout is a short snippet of our conversations.