AuthorJessica Pallant

Dr Jessica Pallant is a Marketing Academic within Swinburne Business School with specific expertise in consumer services, customer experience, and the impacts of emerging technologies. She has a PhD in Marketing focused on the human side of customisation technologies, and has led multiple studies on topics including generative AI, customer experience, retailing, and service innovation which have been published in leading peer-reviewed academic journals.
She shares her expertise with leading organisations in retail and consumer services through commissioned research and consulting projects, and regularly writes for public outlets including Inside Retail and The Conversation.

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