CHECKOUT James Taylor from Particular Audience | #180

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CHECKOUT James Taylor from Particular Audience
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Nathan Bush is a director at eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.


Ten years working in the digital experience layer of eCommerce, James setup Particular Audience in 2017 to apply machine learning in place of rules based systems that were dominant at the time. Prior to Particular Audience, James had a career in investment banking and co-founded a betting exchange focused on user generated content. He moved to Australia in 2014 to launch Google Ventures company ‘Yieldify’ in the APAC region.

In this episode of Add To Cart, we checkout James Taylor, the Founder and CEO of Particular Audience – an Australian technology platform helping eCommerce retailers create a more intuitive and personalized shopping experience through merchandise, search and advertising. And this is all done dynamically and without using any personally identifiable information or third party cookies. James’ theory is that product data and intention is more important than customer groupings and it is a fascinating one to explore. Particular Audience was founded here in Sydney, boasts clients including The Good Guys, Singapore Airlines and Calvin Klein across Australia, US, UK and Canada. Since 2019 they’ve raised $13.5m in investment, are set to continue this growth.

Questions answered in this episode include
  • What is the weirdest thing you’ve ever bought online? 
  • Who is your favourite retailer? 
  • Which retail fad do you wish was history?
  • Can you recommend a book or podcast that our listeners should immediately get into? 
  • Finish this sentence.  The future of retail is… 
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