AuthorJames Taylor

Ten years working in the digital experience layer of eCommerce, James setup Particular Audience in 2017 to apply machine learning in place of rules based systems that were dominant at the time. Prior to Particular Audience, James had a career in investment banking and co-founded a betting exchange focused on user generated content. He moved to Australia in 2014 to launch Google Ventures company ‘Yieldify’ in the APAC region.