In this episode of Add To Cart, we checkout Iain Calvert from Boom Ecommerce. Iain is an ecommerce consultant and trainer with 20 years experience. Originally from the UK, Iain now concentrates on the Australian market and helps Aussie brands do ecom better.
Can you recommend a book or a podcast that our listeners should immediately get into?
For me, the key to ecommerce success is having a very strong brand and the term brand is often very misunderstood. On a basic level people will think it’s like logos and colours, whereas actually a brand is everything that a business does. There’s an amazing book called All Marketers Are Liars by Seth Godin that explains it in such a good way.
It literally changed the way I saw the world.
The Checkout is a short snippet of our conversations.
