In this episode of Add To Cart, we checkout Emilio Murphy, Head of Paid Media at Muscle Nation, the community and culture driven fitness brand. Before that, Emilio spent three and a half years at hypergrowth start up HiSmile, helping them conquer the teeth whitening sector.
Can you recommend a book or a podcast that our listeners should immediately get into?
I’ve been reading this consumer behaviour text book. Buying, Having, Being by MIchael R Solomon. It’s amazing, it’s a consumer psychology text book that you read in your first year of uni.
There are so many key practices and so many takeaways that I feel I can apply, now that I’ve had sufficient practical experience.
The Checkout is a short snippet of our conversations.
