In this episode of Add To Cart, we checkout Sonia Friedrich, a behavioural science strategist with a background in business marketing. She works with academics, data scientists and tech experts to harness the power of behavioural economics for business and brands and works with clients such as NewsCorp, AstraZeneca, Volvo and Nespresso.
Can you recommend a book or a podcast that our listeners should immediately get into?
Here’s a book, it’s called Free Your Mind and it’s by a consultant that I work with, Patrick Fagan. He’s based in London and he’s a behavioural scientist and he’s actually ex Cambridge Analytica. He worked with them on the brand side. He’s written two books and last year, this book came out and made the top ten London Times bestseller list, so I recommend that. It’s the new world of manipulation and how to resist it.
I think you have to truly ask yourself, are we trying to deceive them in any way? And if the answer is yes, then don’t do it.
The Checkout is a short snippet of our conversations.
