In this episode of Add To Cart, we checkout Nathan Yun and Rex Zhang, old friends and Co founders of Paire – P A I R E – a sock brand that is all about comfort and sustainability. The pals set about reinventing sock functionality to address frustrating experiences with smelly, sweaty, slippy foot underwear and the results have bagged them five star reviews, angel investment and revenue doubling year on year. Their range has now expanded to include t-shirts, towels and loungewear.
Can you recommend a book or a podcast that our listeners should immediately get into?
The book I wanna recommend, which is my personal start up bible, is Hacking Growth by Morgan Brown. It talks about all the ins and outs, about how to hack growth, how to run AB tests, what makes sense, how you set up hypotheses, how a tiny change can make a huge difference and what data means something and what data doesn’t mean anything. It’s the new age of marketing.
It tears down the traditional marketing concept and just goes, marketing is such an old concept, let’s put that on the side, let’s talk about growth.
I really love that book, I have it on the shelf next to my desk and open it up every now and again.
The Checkout is a short snippet of our conversations.