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Melissa Drennan from Green Friday | Checkout #365

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In this episode of Add To Cart, we checkout Melissa Drennan, CEO of Green Friday, a business born from a desire to disrupt retail consumerism on behalf of the planet. […]

In this episode of Add To Cart, we checkout Melissa Drennan, CEO of Green Friday, a business born from a desire to disrupt retail consumerism on behalf of the planet. Starting in 2021 with an inaugural event which ran at the same time as the Black Friday – Cyber Monday period featuring 23 partners, they’ve grown to now host 260 brands – people like Michael Hill, Salvos Stores and Frank Green.  They have an engaged customer base of 12,000 and continue their mission to educate and inspire consumers to buy better. 

Can you recommend a book or a podcast that our listeners should immediately get into?


I have two go to authors.  Startup world, nothing beats an oldie called Eric Ries, The Lean Start Up  I literally live and breathe that as a bible almost.  And then beyond that I would say… and we lived and breathed it at The Iconic.  Jim CollinsGood to Great, Turning The Flywheel, Great By Choice.  The principals and concepts within that can really help guide a business if it’s trying work itself out, what to focus on, how to take the next step.  Within Jim Collins, I would say the hedgehog concept is one that really resonates.  It really focuses you in on what can you truly be the best at. 

Don’t get distracted, don’t go too broad, just nail one thing, make sure you get that thing working perfectly.

Get your customer bought into that thing before you start to complicate your business adding multiple other factors to it.  Really work out what your hedgehog is and nail it.

The Checkout is a short snippet of our conversations.

Melissa is a retail industry expert with over 20 years of experience in buying and planning across the UK and Australia. She made a name for herself in companies like THE ICONIC and Catch. During her tenure at THE ICONIC, Melissa found her true passion for instigating change within the industry. Witnessing the environmental impact of consumption patterns, she became driven to build more sustainable options and promote a circular model of consumption. As an advocate for sustainable practices, Melissa is constantly seeking innovative and practical solutions to address the challenges the industry faces. Her visionary approach, combined with her deep understanding of retail and her unwavering dedication, makes her a driving force in shaping a more sustainable future.

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