CHECKOUT Laura Youngson from Ida Sports | #104

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EP 104

Laura Youngson the co-founder of Ida Sports, a serial entrepreneur who has set up and run a number of businesses and not-for-profit organisations. Laura studied physics and has since worked as a diplomat, on the London Olympics and for PwC, before starting her own businesses. She is a TEDx speaker and holds four world records set with the organisation she founded, Equal Playing Field, which advocates for gender equity in sport.

You can contact Laura on LinkedIn

In this episode of Add To Cart, we checkout Laura Youngson from Ida Sports, a company who have created the first football boot specifically designed for women’s feet. Only a couple of years old, Ida Sports have grown from an idea on the back of a napkin and an early prototype they called the ‘frankenshoe’, to selling out of their first range, getting stocked in Dicks Sporting Goods and having Isabel Dawes kick a goal in the AFLW grand final wearing their shoe. 

Questions answered in this episode include
  • What is the weirdest thing you’ve ever bought online? 
  • Who is your favourite retailer? 
  • Which retail fad do you wish was history?
  • Can you recommend a book or podcast that our listeners should immediately get into? 
  • Finish this sentence.  The future of retail is… 
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