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James Van Rooyen from BikesOnline | Checkout #207

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In this episode of Add To Cart, we checkout James van Rooyen, Co-founder of Bikes Online – or Bicycles Online as they have been known in Australia. Starting out as bike tour operators, James and his business partner Jono, thought they might be able to get bikes cheaper if they ordered them direct from the […]

ep 207

In this episode of Add To Cart, we checkout James van Rooyen, Co-founder of Bikes Online – or Bicycles Online as they have been known in Australia. Starting out as bike tour operators, James and his business partner Jono, thought they might be able to get bikes cheaper if they ordered them direct from the supplier. One container load and an eBay store lanter,  Bikes Online was born. Today, they sell bikes to both the Australian and US markets and have 100 staff spread across every continent.

Questions answered in this episode include
  • What is the weirdest thing you’ve ever bought online? 
  • Who is your favourite retailer? 
  • Which retail fad do you wish was history?
  • Can you recommend a book or podcast that our listeners should immediately get into? 
  • Finish this sentence.  The future of retail is… 

This episode was brought to you by…

Nathan Bush
Hosted by

Nathan Bush is the host of Add To Cart and the founder of the Add To Cart Community, a space where ecommerce leaders, managers and operators come together to share ideas, learn from each other and access practical resources. With a background in ecommerce and digital strategy, Nathan is known for cutting through the noise to surface insights that help teams build and grow better online businesses.

James co-founded BikesOnline with Jonathon Allara over 10 years ago and they continue to share the CEO role. BikesOnline is a classic shoe string story. Having started out of the back of a disused electrical substation, and running the entire business from a single extension lead, BikesOnline has gone on to become the largest online retailer for bicycles in Australia as well as a significant player in the USA, with over 100,000 happy cyclists served each year.

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