[Voiceover]: Welcome to the checkout. We catch up with previous add to cart guests and ask them five quick questions to get to know them better and leave you with a little extra inspiration to get you through your Friday.
Nathan Bush: Today's checkout features Erin Holt, head of partnerships at Gumtree. Now, most of you will be familiar with Gumtree as a marketplace, but it now goes beyond household items and includes things like cars, jobs, real estates, and even services. There are now over 7.8 million Australians using Gumtree, or Gummies as they're affectionately known. Erin, welcome to the checkout. We've heard all about Gumtree and how
Nathan Bush: you're connecting brands with your huge audience. I'm gonna learn a little bit about you here. Five questions.
Erin Holt: Dangerous.
Nathan Bush: Very dangerous. Number one, what is the weirdest thing that you've ever bought online?
Erin Holt: Oh, my goodness. Like online or on Gumtree?
Nathan Bush: Either.
Erin Holt: Jeez. I tell you what, it was a lucky dip during the pandemic of female things I was buying. I didn't know what I was gonna open Christmas time. Oh, my goodness. The weirdest thing I've ever bought online. I think it's just more like, have you ever seen those clothing comparisons? Like, what you thought you're buying, what you actually got? Definitely. Like, yeah, a little itsy bitsy bikini that I thought was benefit.
Nathan Bush: You ventured onto wish.com, didn't you?
Erin Holt: I did. They got me.
Nathan Bush: All right, number two, who is your favorite retailer?
Erin Holt: Oh, good question. I look, I am at the Beacon for a growing young family. So Kmart speaks my language, and you just don't know what you're going to get when you go there. You just come out spending $300 when you went for it. Like the glass cleaner, which I did the other night. What if I bought? I don't even know still. My husband just, like, hid the bags.
Nathan Bush: I feel like Kmart is the female version of Bunnings.
Erin Holt: Hundred percent.
Nathan Bush: Even though that's very sexist. It's a very generalized sexist statement.
Erin Holt: Oh, look, you go in there for
Nathan Bush: one thing, come out with a million.
Erin Holt: I don't mind the Bunnings trip because they've really diversified their range to appeal to the females now, and they've actually launched, like, more of the homewares and living that as well. So, yeah, I love it. I would say both of them.
Nathan Bush: Kind of feels like a couple's journey now Bunnings, doesn't it?
Erin Holt: Where many fights happen in the aisles.
Nathan Bush: Yeah, it's either fights or date afternoons for parents who just want to get out of the house.
Erin Holt: And you're all happy afterwards because you've got the slotted sizzle.
Nathan Bush: Yeah, exactly. So what a way to end a day. All right, number three, which retail fad do you wish was history?
Erin Holt: Well, let's just go back to the weirdest thing I bought online. I think it's definitely buying those cheaper products that really just get you in. I just like to see the back of that.
Nathan Bush: Yeah, yeah.
Nathan Bush: Number four, can you recommend a book
Nathan Bush: or a podcast that our listeners should immediately get into?
Erin Holt: Oh, good one. Actually, you know, Spotify just released a great leadership podcast, so it's called Dare to Lead by Brian Brown. Nice. And she's awesome. Like, I've really enjoyed listening to her. And one of my. She's so good. And she has some really great guests as well. One of my favorite books is actually one that is so generational, so that I love. It's just really simplistic and makes you slow down. But it's called the Boy, the Mole, the Fox, and the Horse. Okay, great book. You can get it in most stores, but it's just got, like, really beautiful messaging weaves throughout the book. So I always give this birthday presents because I think that's something even as an adult you can take note of and. And read.
Nathan Bush: Brilliant. I have seen that one. It's got a really cool cover.
Erin Holt: Yeah, well, he's an artist. Charlie. I never see his last name. Charlie Macassi. I think he is.
Nathan Bush: Okay.
Erin Holt: And he's actually an illustrator, so there's just beautiful imagery of this, like, journey they go on and just. Yeah, it's really, really nice.
Nathan Bush: Nice. And a great gift idea. Look at that. Two pieces of advice in one.
Erin Holt: I know. Sorry, I couldn't help myself.
Nathan Bush: All right, last one I've got for you. Finish this sentence. The future of retail is sustainable, I think.
Erin Holt: Sorry, that's short and sharp, isn't it? I think. Yeah. I just think it's such a practice that we can overlay under so many different parts of retail and a practice that we can obviously adapt as many brands and suit so many. So, yeah, I think it's that adaption of the upcycle, up trade, and upsell for retail. I think that's the space we'll be moving into.
Nathan Bush: That's awesome. Erin, thanks for joining us on the checkout.
Erin Holt: Oh, thanks, Nathan.
Nathan Bush: To hear more from Erin, jump back into episode 148, where Erin gives us an update on Gumtree and we explore how e commerce brands might be able to access this huge audience. We also learn more about the primary Gumtree customer. No they're not a tight ass, they are named the Superintender. We dive into how Gumtree created a book with kids star and viral video sensation Jimmy Rees and stay until the end to hear about how Erin's own Gumtree pickup experience ended up with her whole family invited into a stranger's first birthday party. Thanks for listening and until next time, keep adding to cart.
