Nathan Bush: It's finally happening. E Suite's E Commerce Accelerator program is kicking off on the 14th of March. Over 10 weeks, I am going to take you through the foundations of E Commerce, including strategy, marketing, technology, finance, analytics and supply chain. You'll even leave with an official Shopify certification. Each week I will host a two hour live session which will be supported by templates, case studies and resources to accelerate your e commerce career. Whether looking to get into E commerce, want to upskill in e commerce, or just want a refresher, we'd love to see you there. The waitlist is now open and if you join the waitlist, you'll be the first to know when the accelerator is open for registration and you even get a coupon for $500 off the registration price. No commitment required at this stage. To read more and join the waitlist, head on over to esweettalent.com au accelerator. That's esweettalent.com I look forward to seeing you in there.
[Voiceover]: Welcome to the checkout. We catch up with previous add to cart guests and ask them five quick questions to get to know them better and leave you with a little extra inspiration to get you through your Friday.
Nathan Bush: Today's checkout features Bryony Kennedy from Adorn Cosmetics, a luxury ethical beauty range with a huge and devoted following. Bryonie shares the story of Adorn from the initial 10 years when she didn't take a wage to now generating millions in revenue, having a cult like following, and now taking their technology game to the next level.
Nathan Bush: Briony, welcome to the Checkout. We're going to learn a little bit more about you after everything you shared in the main episode.
Briony Kennedy: Oh, should I be scared?
Nathan Bush: We'll see. We'll see. I think you've already given so much for yourself. You know, I'm going to say you
Briony Kennedy: might be more scared about what I'm going to answer with, but you asking.
Nathan Bush: I'm not scared. I'm never scared.
Nathan Bush: All right, number one, what is the
Nathan Bush: weirdest thing that you've ever bought online?
Briony Kennedy: Oh, weirdest thing.
Nathan Bush: I don't know.
Briony Kennedy: I don't think I bought anything weird. Maybe earplugs because I'm very sensory to noise and my husband makes this weird whistling noise when he sleeps and I do want to stab him, so. Earplugs. I'm constantly buying a stash of those.
Nathan Bush: Beauty saved your marriage and saved your husband's life.
Briony Kennedy: Don't know that it's weird, but it's life saving.
Nathan Bush: Life saving. Great. All right, number two, who is your Favorite retailer.
Briony Kennedy: Oh, at the moment there's so many. But at the moment I have to say I really love the fashion brand Da Cuba. I just find again, it's one of those shops I can go on. I know my size, I know it's going to fit. I'm happy with the quality. It's just. Yeah. And nail polish. I love the Sienna brand because it's all not natural, but it's all chemical free and it's all amazing. So, yeah, so many. I could sit here probably all day. There's lots.
Nathan Bush: That's awesome. All right, and number three, which retail fad do you wish was history?
Briony Kennedy: I'm probably not. And so many people I know are going to hate me for saying this. I'm not a fan of the really high waisted jeans. I. The one they go up to almost their boobs and then girls wear the boob tubing tops with it. It's so fashionable right now. I just don't like it. Sorry.
Nathan Bush: You don't apologize to me.
Briony Kennedy: Like, please don't. Yeah, don't get mad at me. People in the street. I just don't love it.
Nathan Bush: All right, number four, can you recommend a book or a podcast that our listeners should immediately get into
Briony Kennedy: a really good book? You're probably going, you're probably going to be surprised. It's probably not the answer you want, but one of my favorite authors is Patricia Cornwall. I'm a bit. Yeah, I love that. Sciency medical forensics. I really love that stuff. So I do read a lot of autobiography type of things and the one that I will be reading next actually will be the beautiful elderly man that survived the holocaust. He just recently passed away.
Nathan Bush: Eddie Jco.
Briony Kennedy: Yes. I've just purchased his book.
Nathan Bush: It's amazing.
Briony Kennedy: And not just. I have had it for a little while. I'm really looking forward to reading that. I kind of feel like I wish I'd have read it. I think. Yeah, it's a bit. The whole thing's a bit sad, but I do have a lot of autobiographies and life stories. I do love that. But when it comes to just letting myself go a little bit and just zoning out. Patricia Cornwall, absolutely love her books.
Nathan Bush: Beautiful. Sometimes you just need that zone out book because yeah, I always have two or three on the go and one of them's always nonfiction. And then you've got a fiction in there, just depending on what you need at the time.
Briony Kennedy: Yeah, I agree. I agree. I love dissecting a body when I'm trying to not think about life.
Nathan Bush: Well, this isn't shaping well for your husband, is it? And of course we can't not give your own podcast a of a plug here. Beauty business and babies. If you want to check out Brainy's podcast.
Briony Kennedy: Yeah, I'm sure your listeners will enjoy something in there for sure. Thanks for that.
Nathan Bush: And number five, last one I've got for you. Finish this sentence. The future of retail is going to be amazing.
Briony Kennedy: There's just so much you can do with it now. It's limitless. There's, you know, online, there's, you know, you don't have to be so, well, burst. It's flexible, it's personal, it's raw. There's no excuse. There's so much you could do. Whether you want to just keep it small and work from your home and sell a few units a week, that's your passion. Or you want to explode. It's definitely possible. More than ever, more than when I started and I think that that is going to be just more and more achievable.
Nathan Bush: Amazing. Thank you so much for sharing, Bryony. It's been great speaking with you and
Nathan Bush: can't wait to hear about the next stage of Adorn. Thank you for having me to hear more from Bryonie. Jump back into episode 132 where Bryonie shares insights from the major re platforming project adorn have just gone through. She also shares how a reluctant decision from herself five years ago doubled Adorn sales overnight and why her team prepare a lot of packages for royalty.
Nathan Bush: Very intriguing.
Nathan Bush: Thanks for listening. And until next time, keep adding to cartoon.
