CHECKOUT Ben Sandhu from Ida Sports | #174

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ep 174
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Nathan Bush is a director at eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.


Ben Sandhu has advised startups and accelerators for a number of years in both the UK and Australia before joining Ida Sports. He is passionate about using business as a force for social change, most recently heading up RMIT’s LaunchHUB programme in 2020. He was a semi-professional cricketer who deeply understands the athlete experience, helping Ida Sports land two lucrative contracts with some of the US’s largest sports retailers.

You can contact Ben on LinkedIn

In this episode of Add To Cart, we checkout Ben Sandhu from Ida Sports, a company who have created the first football boot specifically designed for women’s feet. Only a couple of years old, they have grown from an idea on the back of a napkin and an early prototype they called the ‘frankenshoe’, to selling out of their first range, getting stocked in Dicks Sporting Goods and having Isabel Dawes kick a goal in the AFLW grand final wearing their shoe. 

Questions answered in this episode include
  • What is the weirdest thing you’ve ever bought online? 
  • Who is your favourite retailer? 
  • Which retail fad do you wish was history?
  • Can you recommend a book or podcast that our listeners should immediately get into? 
  • Finish this sentence.  The future of retail is… 
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