In this episode of Add To Cart, we checkout a founder who launched her brand in 2018 after finding a perfect match with an Instagram personality and hasn’t looked back. Gemma Crowe is the Founder of Infamous Swim, an Australian label for women who want to feel empowered in their swimwear no matter what stage of life they’re at. With striking prints and options for matching with family, the company has grown from a $10,000 investment to $14m and counting.
Can you recommend a book or a podcast that our listeners should immediately get into?
I listen to alot of podcasts and one that really resonated with me actually, was a Frankie Lee podcast with Ash White from Hera jeans over in the UK.
“He was talking about the dark side of ecom, which was selling and investors and stuff, which is kind of where I am right now.”
He took some hard hits there. So if that’s the space that you’re in right now, it’s a good listen.
The Checkout is a short snippet of our conversations. To hear the full interview, tune in to our main episode below.
Gemma Crowe from Infamous Swim: Take The Plunge | #284
Gemma talks influencers, challenges and family