Bianca was a self proclaimed 'beach girl' from Port Macquarie in New South Wales before she moved to the bush with her partner Dave in 2017. Working on the land, Bianca and Dave were familiar with fluctuating seasons and conditions, but nothing could have prepared them for two years of rock-bottom beef prices combined with devastating bushfires followed by flooding. They were working off-farm when Bianca came up with the idea of selling their beef directly to consumers, via Facebook, in 2019. The business took off from there and now generates around $20 million of annual recurring revenue from over 50,000 customers and supports more than 150 farmers across Queensland and New South Wales.