Belinda Paul is turning a humble recycling bag into a scalable, revenue-driving product — making sustainability seamless for retailers and irresistible for customers.
AuthorBelinda Paul
Belinda is a passionate and creative brand, product and marketing professional with a track record of building trusted relationships across national and international stakeholders. Having successfully developed and launched products into major Australian retail marketplaces, she brings a unique blend of strategic thinking and hands-on execution to building branding strategies. With a strong focus on sustainability, Belinda is committed to driving long-term environmental impact through smarter product design, minimal waste practices and circular economy thinking. Turning ideas into shelf-ready products—Belinda leads everything from product development and branding, through to campaign execution and commercial rollout.