AuthorAaron Cowper

Aaron is the founder and CEO of ShopGrok - one of Australia’s leading retail analytics software companies. As the former Head of Price Strategy at Woolworths Supermarkets and previously a retail-focused management consultant at McKinsey & Company, Aaron has been instrumental in helping businesses optimise their strategies for revenue management, pricing, and promotional effectiveness for over a decade. He is passionate about using big data in an agile manner to make fact-based decisions.

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