In this episode of Add To Cart, we checkout Tom Ferrier, Founder of Greener – a service and an app to help retailers and consumers measure and reduce their environmental impact – and power the green economy. Tom will explain it in this episode but he is helping retailers reduce and offset their emissions – while attracting like-minded customers who are interested in sustainability – almost an informal loyalty program. And for customers, he is helping them know what the heck an actual carbon tonne is – and whether that is good is bad. Hint: the average Australian is responsible for 15 tonnes – the goal, according to Tom, should be two. Tom and the Greener team already have brands on board including Koala, T2, Afends, Microsoft, Brewdog, Modobodi, and Bared, they have raised over $4m from investors such as NAB and recently partnered with the Australian Retailers Association – it’s a great start.
Can you recommend a book or a podcast that our listeners should immediately get into?
It’s not a podcast per se, but I just can’t get enough of this thing, it’s on Spotify, I think it’s actually called The White Noise Podcast.
“There’s no speaking, it’s just eight hour episodes of rain, storms and thunder”
When you’re in a start up and everything’s coming at you all the time, I don’t want to listen to someone else, I just want to get a chance to stop and this thing’s just bliss.
The Checkout is a short snippet of our conversations. To hear the full interview, tune in to our main episode below.
Tom unpacks the Green Economy, customer emotions and how his solution works.
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