The Evolution of Skincare: How Ella Baché Has Thrived for 90 Years

Play episode

Pippa talks maintenance, growth and transformation since 1930

ep 332

Ella Baché is 65 years young and has celebrated many milestones; Pippa has had the privilege of taking this company on a journey through the changes of the empowered consumer, an increasingly rapid growth of ‘fast food’ beauty, whilst challenging the pivotal changes in buying behaviours and brand loyalty of new generations.

Throughout her time as CEO, she has seen Ella Baché expand to over 150 franchise locations across the country, a long way from its 1930’s beginnings. But one thing will always remain the same, Pippa’s continual focus on the empowerment of women, whether it be through education or the franchise network or speaking with individuals on the importance of skincare; Pippa encourages these women to become leaders in their own right – it is the core of the brand and the core of her values too.

We are lucky to have Jo-Anne join us as a regular guest host on Add To Cart!
Jo-Anne is the Content & Insights Director at the award-winning retail strategy agency, The General Store. Prior to this, Jo-Anne was the Managing Editor at the industry leading publication, Inside Retail for six years. In her time there, Inside Retail won the National Online Retail Association award for Best Retail Outlet three years in a row. Jo is passionate about diversity, fashion and salad bowl haircuts. You can contact Jo at

In this episode of Add To Cart, we are joined by Pippa Hallas, CEO of Ella Bache

Pippa Hallas is the great niece of the original founder of Ella Bache and has been at the helm since 2010.  With counters in David Jones and franchises in over 150 salons across Australia, Ella Bache has an emphasis on individual skincare solutions and education.  In this chat, Pippa shares the secrets to maintaining a legacy brand, how she executed the ultimate digital transformation and why she chooses snow covered Boston for business inspiration every year.

“If you don’t lean into learning new things, you’re going to get left behind.”

Pippa Hallas

The chemist behind the company

“Ella the person, was born in 1900 and she lived until 1999.  She was an incredible woman, way beyond her years, very contemporary, she was an innovator.

She was born in Czechoslovakia and she studied to be a cosmetic chemist.  The reason she chose that was she wanted to be a doctor like her older brother, but unfortunately women weren’t allowed to be doctors back then, so her destiny I guess was set for her in terms of becoming a cosmetic chemist.  

She was a real scientist, she wasn’t a marketing woman, she wasn’t a salesperson.  She was happiest when she was in her lab, feeling raw materials and formulating.”

Embrace change

“What we’ve taken out of that time is that pivoting is not over.  There’s so much change going on in this world right now, that you have to be able to run a business into the unknown and continue to change.  

I think one of the things we’re most proud about during that time.  Our salons were closed, the government closed them down, but we had all these thousands of therapists with amazing knowledge basically sitting at home, so we trained them to be able to step out of their stores and salons and to be able to educate people and connect with people on social media and that turned into our influencer strategy that still exists today.”

Lean into learning

“One of the things I have done for the last six years is I’ve had the privilege to go to Harvard every January.  I spend a week locked down with 100 other CEO’s who run businesses and it basically puts my brain on fire.  

It’s a week that you live in the Business School at Harvard.  They take in all these older executives and we get to live on campus for a week. Harvard’s all about case study learning, so you read 35 case studies and answer questions before you get on the plane. And those case studies are all the latest learnings in different parts of the business, it might be around data or AI, it might be around leading a new generation of people or finance, it covers a whole range of topics and they are real business stories.

I think most people think I’m crazy, it’s the middle of summer here, most people are lying on the beach having time off, but we’re in Boston, ten feet of snow!  That’s how I start my year, I get super inspired and come back and drive my team bananas!”

Links from the episode

This episode was brought to you by…

Subscribe to Add To Cart

We’ll let you know about new episodes PLUS exclusive
competitions and discounts from our guests!


More from this show

Weekly Ecommerce Newsletter


Let’s get social

We are a team of dedicated professionals delivering high quality WordPress themes and plugins.