AuthorPippa Hallas

Ella Baché is 65 years young and has celebrated many milestones; Pippa has had the privilege of taking this company on a journey through the changes of the empowered consumer, an increasingly rapid growth of ‘fast food’ beauty, whilst challenging the pivotal changes in buying behaviours and brand loyalty of new generations.

Throughout her time as CEO, she has seen Ella Baché expand to over 150 franchise locations across the country, a long way from its 1930’s beginnings. But one thing will always remain the same, Pippa’s continual focus on the empowerment of women, whether it be through education or the franchise network or speaking with individuals on the importance of skincare; Pippa encourages these women to become leaders in their own right – it is the core of the brand and the core of her values too.

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