Pippa Hallas from Ella Bache | Checkout #353

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In this episode of Add To Cart, we checkout the CEO of an Australian skincare brand, with a heritage dating back to the birth of the modern beauty industry in […]

In this episode of Add To Cart, we checkout the CEO of an Australian skincare brand, with a heritage dating back to the birth of the modern beauty industry in the 1930s. Pippa Hallas is the great niece of the original founder of Ella Bache and has been at the helm since 2010. With counters in David Jones and franchises in over 150 salons across Australia, Ella Bache has an emphasis on individual skincare solutions and education. In this chat, Pippa shares the secrets to maintaining a legacy brand, how she executed the ultimate digital transformation and why she chooses snow covered Boston for business inspiration every year.

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The Checkout is a short snippet of our conversations.

The Evolution of Skincare: How Ella Baché Has Thrived for 90 Years

Guest

Pippa Hallas

Ella Baché is 65 years young and has celebrated many milestones; Pippa has had the privilege of taking this company on a journey through the changes of the empowered consumer, an increasingly rapid growth of ‘fast food’ beauty, whilst challenging the pivotal changes in buying behaviours and brand loyalty of new generations.

Throughout her time as CEO, she has seen Ella Baché expand to over 150 franchise locations across the country, a long way from its 1930’s beginnings. But one thing will always remain the same, Pippa’s continual focus on the empowerment of women, whether it be through education or the franchise network or speaking with individuals on the importance of skincare; Pippa encourages these women to become leaders in their own right – it is the core of the brand and the core of her values too.