In this episode of Add To Cart, we checkout Matt Herbert, co-founder and co-CEO of Tracksuit, a B2B SAAS marketing platform delivering affordable market research and brand tracking to help consumer brands answer the question, “Is what we’re doing working?”. With over 1300 clients including Heaps Normal, Culture Kings, Bondi Sands and Guzman y Gomez, Tracksuit raised $5 million at the start of the year and is expanding into the US.
Can you recommend a book or a podcast that our listeners should immediately get into?
Future Demand, written by our co-founder, James Herman, all around why building brands is important, especially for scaling consumer businesses.
It simplifies the concept of a philosophy of marketing.”
Marketing has two jobs, build future demands, capture existing demands – the book touches on that really, really well.
The Checkout is a short snippet of our conversations. To hear the full interview, tune in to our main episode below.
Matt runs through the power of brand
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