You know the pain: you order something online, it doesn’t show up, and suddenly you’re chasing down emails, bots, and broken promises.
Jevon Le Roux has lived that pain from the inside: as a retailer, a CEO, and now as the Co-Founder of Keeyu, an AI-driven ops platform that stops ecommerce issues before they ever reach the customer.
In today’s episode of Add To Cart, Jevon joins Bushy to share how Keeyu is turning customer service on its head. Instead of managing complaints, Keeyu’s AI agents proactively detect and fix order issues, like stuck parcels, refund delays, and failed payments before the customer ever asks, “Where’s my order?”
The platform integrates with 50+ systems and uses each brand’s customer promise (e.g. “order before 12pm, ship same day”) to identify where things go off track. Then automatically triggers resolutions through the helpdesk, warehouse, or fulfilment platform.
Today, we’re discussing…
- Why most CX tools are stuck in reactive mode, and how Keeyu flips the model
- The moment Jevon and his co-founders realized they could automate complaint prevention
- What a “customer promise” is, and how Keeyu uses it to track every order
- How AI agents are solving operational issues across 50+ ecommerce systems
- Why leading retailers are using Keeyu to reduce ticket volume and team burnout
- Where ecommerce AI is heading, from automation to intent-based prioritization
Chapters
8:37 Proactive Problem Solving in E-Commerce
12:09 Origins of Keeyu
16:07 Discovery Process with Retailers
18:00 Identifying Ideal Retailer Fit
20:15 Measuring the Impact of Proactive Customer Service
24:32 Insights for Decision-Making in Retail
27:10 Integration with Existing Help Desk Systems
30:46 Navigating Complexity in Ecommerce
33:18 The Role of Agents in Customer Service
37:39 Capital Raising
41:34 Expanding Beyond Ecommerce
44:40 Future Roadmap and Product Development
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