From Magento pain to Shopify power, this is the story of how a surf-wear brand scaled from 8 stores to 110 (and 6,500 orders a day) without adding complexity.
In today’s exclusive episode, Ghanda Clothing’s CIO Silvan Baard joins Convert Digital’s Andrew Waite to share the real story behind their retail transformation. From ditching waiting-room checkouts to pioneering one of Shopify’s first custom Checkout Extensibility builds, this conversation is packed with lessons for every ecommerce leader looking to grow smarter.
Today, we’re discussing…
- Why Ghanda made the switch from Magento to Shopify (and how Convert made it painless)
- How the team built a headless Shopify experience before it was cool
- The automations that keep Ghanda’s lean team moving at scale
- Why checkout isn’t the end of the shopping journey, it’s the beginning
- The future of unified commerce: CDPs, POS, and camera-based in-store analytics
Chapters
5:39 The Magento Crisis And The Call
8:04 Choosing Shopify And Going Headless
10:27 Balancing Technology and Design
15:06 Future Growth and Scalability Strategies
19:00 Automation To Run A Lean Team
25:05 Peak Trade Insights and Customer Experience
27:43 Navigating Multi-Brand Strategies
30:48 Checkout Customisation and Its Impact
34:12 Harnessing Customer Data for Personalisation
40:50 The Future of Retail: Omnichannel Experiences
Before you leave…
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