In this episode of Add To Cart, we checkout Holly Cardew, founder and CEO of Carted, an app designed to help consumers super charge their shopping game with organisation, comparison, collaboration and sales access. Holly’s entrepreneurial background saw her selling handbags on Ebay aged 14 and now, several startups and a decade later, Carted is her focus and is drawing the attention of some of Australia’s biggest investors including Blackbird Ventures.
Can you recommend a book or a podcast that our listeners should immediately get into?
I really love the book Inspired by Marty Cagen. It’s how to create tech products customers love. He is from Silicon Valley and I think the book can really be applied to building ecommerce.
He really talks about diving into the team structure, the customers, asking customers questions.
I think it’s a fantastic book. I’m a highlighter, I get the highlighter out. It’s probably my most highlighted book!
The Checkout is a short snippet of our conversations.
