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Eugene Cheng from Sneaker Laundry | Checkout #323

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In this episode of Add To Cart, we checkout Eugene Cheng, founder of the kickass business, Sneaker Laundry, which offers sneaker cleaning products as well as services, both online and in-store. Sneaker Laundry launched in 2017 and now ships locally and  internationally, with stores all over the world, including Melbourne, Sydney, Lebanon, Qatar, Saudi Arabia […]

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Hailed as Australia’s wealthiest shoe shiner, Eugene has now sold over 110,000 sneaker care products worldwide and cleaned over 37,000 sneakers in Australia alone. At 30 years of age, this ex-lawyer turned entrepreneur now boasts a portfolio of six businesses ranging from The Sneaker Laundry to a CBD nightclub and a waterfront events space in Docklands.

We are lucky to have Jo-Anne join us as a regular guest host on Add To Cart!
Jo-Anne is the Content & Insights Director at the award-winning retail strategy agency, The General Store. Prior to this, Jo-Anne was the Managing Editor at the industry leading publication, Inside Retail for six years. In her time there, Inside Retail won the National Online Retail Association award for Best Retail Outlet three years in a row. Jo is passionate about diversity, fashion and salad bowl haircuts. You can contact Jo at jo-anne.hui-miller@thegstore.com.au.

In this episode of Add To Cart, we checkout Eugene Cheng, founder of the kickass business, Sneaker Laundry, which offers sneaker cleaning products as well as services, both online and in-store. Sneaker Laundry launched in 2017 and now ships locally and  internationally, with stores all over the world, including Melbourne, Sydney, Lebanon, Qatar, Saudi Arabia and even Peru. Eugene’s an ex-lawyer who’s now known as Australia’s wealthiest shoe shiner, having sold over 110,000 sneaker care products worldwide and cleaned over 37,000 sneakers in Australia alone.  

Can you recommend a book or a podcast that our listeners should immediately get into?


It’s not a business book, but it is a self help book.  It’s Eight Rules of Love by Jay Shetty.  There’s a few reasons why I recommend self help books to entrepreneurs.  The reason is we’re under an immense amount of stress at all times.  

It’s your vision that you’re championing and people are either in that vision or in the way, so it’s a very lonely trek to the top alot of times.

The Checkout is a short snippet of our conversations. To hear the full interview, tune in to our main episode below.

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