eCommerce Accounting | #005

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EP 05
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Nathan Bush is a director at eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.


Jason is a chartered accountant and has over a decade of experience as a business and corporate advisor. He’s worked with businesses of all shapes and sizes from startups, scale-ups, corporates and government on a range of areas including M&A, financial strategy and performance improvement.

He’s a Co-founder of SBO.Financial – an accounting and operational finance business that services high-growth businesses across the world. SBO was founded to bring financial control, clarity and governance to entrepreneurs and high-growth businesses, helping them with bookkeeping, cash flow, metrics and improving profitability.

In this episode of Add To Cart, we are joined by Jason Andrew, chartered accountant and corporate advisor.

Jason is focused on helping eCommerce businesses take their numbers seriously – and keep themselves accountable. As Jason says, “accounting is about accountability”. In this episode, Jason explains which metrics are the most important for eCommerce retailers, how to measure them effectively and highlights the areas where he sees most eCommerce businesses fall over. 

Questions answered in this episode include…

  • What is the most important financial metric for an eCommerce business? 
  • How do you work out unit pricing for your products factoring in all the eCommerce overheads? 
  • Does 3PL (3rd Party Logistics) make more financial sense than in-house fulfilment? 
  • What are the biggest mistakes he sees for businesses when discounting for Black Friday? 
  • How do you work out the financial impact of Customer Lifetime Value? 

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