Danny Lattouf from The General Store | #383

Danny Lattouf has over 20 years of experience developing his skills and knowledge within the retail marketing, services and sales sector in Australia, London and Singapore. As Partner and Chief Strategy Officer at The General Store, Danny works with high-profile Australian brands, including Coles, BCF, Mirvac, Barbeques Galore, Wittner, Vicinity, Freedom Furniture, Supercheap Auto, Rebel, Salvos Stores and more. Prior to The General Store, Danny was Regional Head of Retail at VMLY&R, working with brands like Breville, Coca-Cola, Myer, Petbarn, Rebel, Samsung, Telstra, Terry White Chemmart and Woolworths to name a few.

In this episode of Add To Cart, we checkout Danny Lattouf, partner and Chief Strategy Officer at The General Store, a multidisciplinary creative agency for retail with clients such as Freedom, Rebel and Barbeques Galore.

Can you recommend a book or a podcast that our listeners should immediately get into?

You know what I would invite people to do, especially people agency side, I would invite you to read some annual reports.

I spend alot of time reading our clients’ and other clients’ annual reports to understand where their pain points are, what’s driving behaviours, what they’re focusing on in the future, where growth is coming from.

The Checkout is a short snippet of our conversations.