CHECKOUT Jess & Stef Dadon from TWOOBS | #059

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Stef launched How Two Live with her sister Jess as a daily diary in 2012, and it has since grown into a global platform with a tribe of loyal fans. The duo regularly work with the biggest brands in fashion and beyond, including ASOS, Westfield, Maybelline, Shopbop, and The Zoe Report, and also love to support and promote emerging designers. In 2015 their first book #HowTwoLive was published in Australia, the US, and the UK, and in 2016 the sisters created TWOOBS; a line of comfortable, fashion-forward, and animal-friendly sandals that are known to regularly sell out. Their most recent venture, the How Two Live Store, is a multi-brand pop-up retail concept that houses up-and-coming designers, with one of Australia’s major retailers Glue Store recently playing host to the pop-up over Christmas.

In this episode of Add To Cart, we checkout Jess and Stef Dadon, the duo behind the How Two Live blog and podcast and Founders of the TWOOBS footwear brand. 

Questions answered in this episode include
  • What is the weirdest thing you’ve ever bought online? 
  • Who is your favourite retailer? 
  • Which retail fad do you wish was history?
  • Can you recommend a book or podcast that our listeners should immediately get into? 
  • Finish this sentence.  The future of retail is… 
🔗 Links from the episode 

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