In this Checkout episode of Add To Cart, we’re joined by Kerryn and Aaron Langer, the dynamic duo behind Arms of Eve, an Australian jewellery brand known for its modern, ethical designs and celebrity following. In this short but insightful segment, we get a glimpse into the couple’s entrepreneurial journey and their take on the current retail landscape.
The Weirdest Thing Bought Online
When asked about the weirdest thing they’ve ever purchased online, Kerryn responded with a laugh,
“Honestly, I think it has to be a full-size inflatable unicorn for the pool. It takes up half the backyard!”
Aaron quickly chimed in, joking, “That was all Kerryn, by the way!”
It’s refreshing to see that, behind the scenes of a sophisticated jewellery brand, the Langers enjoy a bit of fun and quirkiness.
Retail Inspiration
Aaron shared his admiration for a retailer that he believes is doing something truly special. “The brand that’s really caught my attention recently is Allbirds. Their focus on sustainability, without compromising on style, is inspiring. It’s a great example of how you can lead with ethics and still create products that resonate with consumers.”
This insight gives us a clear understanding of Arms of Eve’s own ethos—balancing high-quality, desirable products with a strong commitment to ethical practices.
Essential Tech for Ecommerce
For any ecommerce business, technology is crucial, and the Langers are no exception. Aaron explained,
“For us, Shopify is the backbone of our business. It allows us to control the entire process, from inventory to customer experience. We wouldn’t be able to scale without it.”
Kerryn added, “And let’s not forget social media—Instagram is essential for connecting with our audience and showcasing our designs in real-time.”
Their focus on technology highlights how important the right tools are for running a modern ecommerce business.
Recommended Reading
When it comes to inspiration, Kerryn didn’t hesitate: “I’m a huge fan of Big Magic by Elizabeth Gilbert. It’s all about unlocking creativity and finding the courage to pursue your ideas without fear. It’s been a massive influence on me, both personally and professionally.”
This recommendation sheds light on Kerryn’s approach to the creative process behind Arms of Eve, where bold ideas and artistic expression are central to their jewellery designs.
The Biggest Challenge Today
When asked about the biggest challenge they’re facing right now, Aaron reflected on the delicate balance between scaling and maintaining quality. “As we grow, the challenge is making sure we stay true to our core values—especially when it comes to ethical production.”
“It’s easy to lose sight of that as you expand, but we’re committed to keeping our standards high.”
This is a powerful reminder that even as brands expand, holding onto their core values is key to maintaining their integrity and customer trust.
Kerryn and Aaron’s insights offer valuable lessons for any ecommerce business owner. From the importance of staying creative and ethical to leveraging the right technology, their approach to business is both inspiring and practical. Whether you’re just starting out or scaling up, there’s something here for everyone to learn.
The Checkout is a short snippet of our conversations.
