2023 was a jam packed year of conversations packed with gold nuggets of wisdom to help our ecommerce businesses. In this special episode, we’re sharing the best bits of conversations from 2023 that have a special place in our hearts. It’s an opportunity for you to hear a little bit of the gold you may have missed, all in one place.
Alice Williams from Ovira: The Most Followed Aussie Brand on Tik Tok | #276
Alice Williams is the founder of Ovira, a period pain relief device. Nathan has known Alice a while now and always loves chatting to her. Whenever you have an inkling of what she’s going to say or do – she flips it on you and presents something in a whole new world. And that’s what she’s doing at Ovira – making the conversation around periods, vaginas and women’s health… normal. In this chat you’ll hear all about how Alice built the brand and how her and the team got to 6m TikTok followers.
Eugene Cheng from Sneaker Laundry: World’s Wealthiest Shoe Shiner | #305
This episode is the first from Add to Cart’s co-host Jo Anne Hui MIller, who joined us in 2023. Eugene Cheng is an ex-lawyer who’s now known as Australia’s wealthiest shoe shiner after founding Sneaker Laundry, which offers sneaker cleaning products as well as services, both online and in-store. The business launched in 2017 and now ships locally and internationally, with stores all over the world, including Melbourne, Sydney, Lebanon, Qatar, Saudi Arabia and even Peru. Eugene shares how he sees the relationship between ecommerce and bricks and mortar and he gets into the detail of the radical re-brand he’s right in the middle of.
Laura Thompson and Sarah Sheridan from Clothing The Gaps: Mob At Heart | #337
Part of the Voice series we released ahead of the referendum back in October, in this chat, you’ll hear from Clothing The Gaps co-founders Laura Thompson and Sarah Sheridan. Started as a COVID hustle when Laura and Sarah were in health promotion, Clothing The Gaps is now Australia’s leading Indigenous fashion brand, and arguably, Australia’s foremost brand when it comes to leading real social change. Clothing The Gaps are an inspirational team who won’t stop or apologise for standing up for issues that matter to Indigenous Australians. We hear about their battle with the American clothing giant Gap, how being receptive to an avalanche of DMs increased their sales and their take on how acknowledgements of country done right, can make all the difference.
Andrew Lipp from EQL: The Psychology of Hype Drops | #292
Andrew Lipp is the CEO and Co-Founder of EQL (that’s E-Q-L pronounced Equal). A former sneakerhead who felt the pain of missing out more than once and, with the help of two former Google colleagues, decided to create a solution. EQL is an end-to-end platform built for retailers to reliably sell the most in-demand products to more customers, and get more value out of every launch by facilitating site reliability, accurate payments, scam prevention and helping to ensure a level playing field for customers. EQL have clients such as Sullivans Cove whisky, Footlocker and Culture Kings and were named as one of Fast Company’s most innovative companies of 2023. We get insights from Andrew on how to manage the chaotic conditions of an ecommerce hype drop and some of the crazy things that get sold in this way…bottled Cheeto dust anyone?
Thanks for tuning in this year! We’ll see you soon to kick off 2024.
