Jessica and Jason Pallant, Marketing Academics | #363

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In this episode of Add To Cart, we checkout Jason and Jessica Pallant, the his and hers of marketing research, a dream team package whose academic take on Ecommerce provides […]

In this episode of Add To Cart, we checkout Jason and Jessica Pallant, the his and hers of marketing research, a dream team package whose academic take on Ecommerce provides much needed clarity and a fresh perspective. Their recently published paper (aptly titled The NIghtmare Before Christmas) delves into how brands feel about taking on Black Friday, Cyber Monday, Pre-Christmas, the lot. They asked a bunch of retailers to spill the beans on their approaches to the sales in an attempt to work out how to change the race to the bottom for everyone’s benefit.

Can you recommend a book or a podcast that our listeners should immediately get into?

I recommend this book called Range.

it’s about how generalists actually go on to longer term success than specialists.

The Checkout is a short snippet of our conversations.

More Than A Discount: How Retailers Can Win at Pre Christmas Mega Sales | #347

Guest

Jason Pallant

Dr Jason Pallant is a Senior Lecturer at RMIT University, researching the impact of emerging technologies on customer experience, as well as Director of Knowledge Enablement at The Lumery, where he is leading the development of a new MarTech and CX learning platform. Jason has authored over 20 peer-reviewed academic studies on retail topics ranging from omnichannel retail, augmented reality, showrooming, and data privacy, and regularly shares his research as a featured author for Inside Retail. He is a judge for retail industry awards hosted by Inside Retail and the National Retail Association, and was named on ReThink Retail’s global Top Retail Influencers list for 2023 – the only Australian academic to be included.

Guest

Jessica Pallant

Dr Jessica Pallant is a Marketing Academic within Swinburne Business School with specific expertise in consumer services, customer experience, and the impacts of emerging technologies. She has a PhD in Marketing focused on the human side of customisation technologies, and has led multiple studies on topics including generative AI, customer experience, retailing, and service innovation which have been published in leading peer-reviewed academic journals.
She shares her expertise with leading organisations in retail and consumer services through commissioned research and consulting projects, and regularly writes for public outlets including Inside Retail and The Conversation.